Social Media Impact and B2B Industries
This week A TrackMaven (US based study) tracked over 500,000 pieces of content for 316 B2B brands over the last 12 months. The results were quite surprising. When you think of which social media platform is used for B2B marketing the first platform that comes to mind is LinkedIn. LinkedIn was proven to be the social media Follower magnet having the largest median audience. Looking at social media Engagement however … [Read more...]
Healthcare Content Marketing Tips – Infographic
We had a great response to our recent Healthcare Content Marketing - Top 10 Tips article so we have turned it into an infographic - enjoy! … [Read more...]
Healthcare Content Marketing – Top Ten Tips
Healthcare content marketing tips With so many people turning to the Internet to find health and wellness information it is important to have a robust content marketing healthcare strategy. 1 Start with a Strategy. Ad hoc content marketing is expensive, not targeted and ineffective. Develop your content marketing strategy and execute to ensure you hit your content objectives. Look at ways to include Paid/Owned and Earned content and always start with a Content Audit before you develop a … [Read more...]
Social Media Management
Whenever I visit clients one of the first distinctions I need to make with them is about Campaigns versus ongoing Social Media management. Many clients are focused on the campaign of the moment whether it is promoting an event or promoting a new product or service. That is a natural state as we are all driven often by our calendars of things to do. It is however important to look at ongoing social media management as this is your foundation on which to build campaigns. The analogy is … [Read more...]
Healthcare social media marketing – What I have learnt in the past 9 years
With #MayoInOz in full swing in Brisbane this week it got me thinking about what I have personally learnt about healthcare social media marketing for the past 9 years and here they are! 1. Industry in Transition Whether it is hospitals, health care providers or public health organisations and publishers each area is now in transition due to digital disruption. A few years ago I was engaged by the Medical Journal of Australia to run a training course on social media. They were taking the … [Read more...]
Social Media in Health Care Conference Highlights
Recently I was asked to chair the inaugural Social Media Health Care conference in Sydney. It was great to see a local conference focusing on social media and health - a passion of mine. The two day event developed by Informa had an excellent range of speakers and these are just a few of the highlights (please note I was only in attendance day one) The Ramsey HealthCare presentation - Damon did an excellent job at expressing the breadth of social integration at Ramsey HealthCare. … [Read more...]
Social Media Strategy Checklist
As the year draws to a close it is a great time to review your Social Media Strategy. As with all strategies refinement should happen continuously all year but I also like to do a year-end review: These are just a few things up for review: 1. Audience - Are you engaging with the right crowd? Are you hitting your qualitative and quantitative targets? 2. Metrics - are you happy with the metrics you are collecting? Have you added new objectives along the way and now need to find a metric that … [Read more...]
Mouthwash Recalled But Online Crisis Comms Looks Anything but Fresh
At 5.55pm today News online ran with a story Mouthwash Recalled Over Bacteria Scare. My first thought was to view the Colgate Palmolive website where I expected to find at least a news item or ticker regarding the issue. But nothing. I then went into the actual product page for Savacol once again nothing! Next stop Twitter - it doesn't appear Colgate have a company Twitter stream if they did it would be an ideal crisis communication vehicle, if they do it is not advertised on their home page … [Read more...]
Social Media Strategy Template
Social Media strategy templates and Social Media strategy tools are often in demand by the social media marketing industry but is there such a thing? is there a one size fits all? Recently Vocus has produced a Social Media Strategy planning tool. The tool developed by Vocus and MarketingSherpa entails a Drag-and-drop module where you answer answer questions and create a social media strategy tailored to your needs. Overall it is a nice snapshot of some elements you will need to think about … [Read more...]