The Ethics Centre (TEC) is an independent not-for-profit organisation that has been working for over 25 years to help people navigate the complexity and uncertainty of difficult ethical issues. They deliver innovative programs, services and experiences, designed to bring ethics to the centre of professional and personal life, and align actions with values and principles. In June 2018 Digital Democracy worked with TEC delivering a Social Media Audit. In July this year, we are embarking on … [Read more...]
Instagram – Bringing your profile to life
By Zizi Averill Let's talk about Instagram. Australia is a nation of Instagrammers. In an average week, an Australian will log on to this platform 38 times. With each visit lasting nearly half an hour, this means Australians spend over 17 hours scrolling through their feed every week. Globally 80% of accounts follow a business on Instagram. With so many potential customers online, now is the time to get your strategy together. Picture Perfect Every one of your posts is in competition … [Read more...]
Top 10 Social Media Questions
I began working in social media in 2006 yes! over 12 years ago now. Our first client was Paramount Pictures and we organised blogger outreach to a film called Hot Fuzz. At that time blogger outreach was crazily new and our bloggers came up from their basements to attend the opening for free! they were pretty inspired by that and the thought of actually charging us! was not even an option at that point - how far influencer marketing has come. In my time working in social media marketing, these … [Read more...]
Social Media Trends in 2018
By Zizi Averill Two major reports into marketing strategies, The State of Social report and research by SalesForce have laid out the trends that will shape social media marketing in 2020. Here are our top ten insights from the research: 1. Working with Giants Social media audiences are guarded by two gatekeepers, Facebook and Google. Businesses willing to pay the costs to gain access to their huge audiences and treasure troves of data make them ideal for segmented marketing … [Read more...]
What is Your Digital Marketing Recipe for Success?
By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 will finally see the technology blossom as new AI tools come to market. These technologies are no … [Read more...]
Seeing is Believing: Demonstrating Digital Marketing Effectiveness
By Luke Cameron Marketing: digital, social, or otherwise. Are current metrics enough to prove its value? When we spend money on something, we want to know it works. This remains true for marketing. After all, organisations allot large sums towards it. Therefore, we need to show that it's a practice that more than pays for itself. Marketers have employed many metrics to show just that. Likes, comments, downloads, reviews, and polls to name a few. But these old favourites may soon fall by … [Read more...]
Social Media Tips and Tricks
After working in social media for over 10 years now I have collected and published a range of information to assist business owners and those that work in the space. Here is a collection below: Tips for Context Marketing Social Media Top Ten Tips Social Media and Conferences Dark Social Healthcare Social Media Tips Please get in touch if you would like our social media mentoring services we are happy to tailor a program that is right for you. … [Read more...]
End of Year – Time for a Social Media Spring Clean?
As we approach the end of the year we often reflect on our business and business results. Have you been implementing a digital strategy but have not set clear goals and measurable objectives? If so it might be time to take a back seat and develop a strategy that you can start afresh in 2018. Digital Democracy can audit your current activities and work out what is working and what is not. Often clients want to keep adding platforms and activities and yet the reality is that they have a … [Read more...]
Social Media Consulting to PR Agencies
Did you know that Digital Democracy has trained and consulted with many PR and Marketing agencies in digital communications? Consulting has included comprehensive social media training through to one off strategic campaign advice. Some of the agencies we have consulted to include: … [Read more...]
Social Media Top Ten Tips
1. Strategy Development - Social Media Some business owners start to dabble in social media without a social media strategy. This means they are simply starting up platforms without clear objectives or a roadmap to get there. Often clients choose the wrong platforms or set up too many social media channels and do not have the time to service them. Having a strategy document is critical if you want to hit your targets and save time. 2. Tools While strategy is a key element of success, … [Read more...]
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