This article was published in the Medical Journal of Australia August 2012. Social networking has found its niche when it comes to professional collaboration, but should you draw the line at interacting with patients? If you listen to most of the commentary on these interactive platforms, you’d think so. The potential pitfalls most often cited include the blurring of professional boundaries and patient privacy issues. It makes sense to keep your private life and professional life separate … [Read more...]
TGA Advertising Code – Are Australian Marketers ready for the changes?
This week I attended a fascinating seminar developed by the Medical Technology Association of Australia that discussed changes to the Therapeutic Goods Administration (TGA) Advertising code. (The date for the implementation is January 2019). The changes will have significant impacts for any marketers that work in the medical devices/healthcare sector. Notable is: TGA stated that ads that cite scientific or clinical literature must identify the researcher and financial sponsor of the … [Read more...]
Psychological Assessments Australia
In October 2018 Digital Democracy has been engaged to develop a Digital Marketing Strategy for Psychological Assessments Australia PAA). PAA is a leading psychological assessments organisation with a strong 25 year heritage. Digital Democracy is helping build on that heritage with a digital marketing strategy to boost engagement with their key stakeholders. … [Read more...]
Autism Awareness Australia
In September 2018 Digital Democracy was contracted to help Autism Awareness Australia (AAA) build further online brand awareness via their social media channels with the express purpose of expanding their current email database. The AAA e-newsletter is a vital communication tool for the non-profit. The e-newsletters imparts valuable information to carers, friends and families and those with autism and helps build the community. The digital project entailed comprehensive Facebook … [Read more...]
Digital Marketing – The Ethics Centre
The Ethics Centre (TEC) is an independent not-for-profit organisation that has been working for over 25 years to help people navigate the complexity and uncertainty of difficult ethical issues. They deliver innovative programs, services and experiences, designed to bring ethics to the centre of professional and personal life, and align actions with values and principles. Social Media Management Services In June 2018 Digital Democracy worked with TEC delivering a Social Media Audit. In … [Read more...]
Instagram – Bringing your profile to life
By Zizi Averill Let's talk about Instagram. Australia is a nation of Instagrammers. In an average week, an Australian will log on to this platform 38 times. With each visit lasting nearly half an hour, this means Australians spend over 17 hours scrolling through their feed every week. Globally 80% of accounts follow a business on Instagram. With so many potential customers online, now is the time to get your strategy together. Picture Perfect Every one of your posts is in competition … [Read more...]
Top 10 Social Media Questions
I began working in social media in 2006 yes! over 12 years ago now. Our first client was Paramount Pictures and we organised blogger outreach to a film called Hot Fuzz. At that time blogger outreach was crazily new and our bloggers came up from their basements to attend the opening for free! they were pretty inspired by that and the thought of actually charging us! was not even an option at that point - how far influencer marketing has come. In my time working in social media marketing, these … [Read more...]
Social Media Trends in 2018
By Zizi Averill Two major reports into marketing strategies, The State of Social report and research by SalesForce have laid out the trends that will shape social media marketing in 2020. Here are our top ten insights from the research: 1. Working with Giants Social media audiences are guarded by two gatekeepers, Facebook and Google. Businesses willing to pay the costs to gain access to their huge audiences and treasure troves of data make them ideal for segmented marketing … [Read more...]
What is Your Digital Marketing Recipe for Success?
By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 will finally see the technology blossom as new AI tools come to market. These technologies are no … [Read more...]
Seeing is Believing: Demonstrating Digital Marketing Effectiveness
By Luke Cameron Marketing: digital, social, or otherwise. Are current metrics enough to prove its value? When we spend money on something, we want to know it works. This remains true for marketing. After all, organisations allot large sums towards it. Therefore, we need to show that it's a practice that more than pays for itself. Marketers have employed many metrics to show just that. Likes, comments, downloads, reviews, and polls to name a few. But these old favourites may soon fall by … [Read more...]
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