In October 2018 Digital Democracy has been engaged to develop a Digital Marketing Strategy for Psychological Assessments Australia PAA). PAA is a leading psychological assessments organisation with a strong 25 year heritage. Digital Democracy is helping build on that heritage with a digital marketing strategy to boost engagement with their key stakeholders. … [Read more...]
Social Media Agency for Pharmaceuticals
Social Media is in an important area for pharmaceutical organisations today. Reaching potential consumers relies increasingly on creating engaging healthcare content marketing within the confines of the Australian regulatory environment. Digital Democracy is experienced in all facets of pharmaceutical social media marketing and has worked for Merck, iNova Pharmaceutical and others in this space. Pharmaceutical Digital Marketing View our Infographic on Healthcare Content Marketing Read … [Read more...]
Social Media for Hospitals – Best Practice
By Sym Yeow and Jenni Beattie Social media for hospitals? they may seem, unlikely bedfellows, however, today health consumers expect to communicate with health institutions such as hospitals via a range of different online platforms. Convince & Convert recently conducted a media study on 53 of the top hospitals in the USA, and based on this we are able to identify what it takes to produce the best social media content. We also know that every social media strategy is unique however … [Read more...]
Family Planning NSW Cyber Attack, Social Media and Crisis Communications
Crisis Communications: Today at 11.37am The Sydney Morning Herald reported that an attack on the Family Planning NSW website potentially exposed the personal information of up to 8000 clients, including women who have booked appointments or sought advice about abortion, contraception and other services over the past 2½ years. Read More While Family Planning NSW had notified each person in their database about the breach and set up a phone hotline and dedicated contact email there was a lack … [Read more...]
Instagram – Bringing your profile to life
By Zizi Averill Let's talk about Instagram. Australia is a nation of Instagrammers. In an average week, an Australian will log on to this platform 38 times. With each visit lasting nearly half an hour, this means Australians spend over 17 hours scrolling through their feed every week. Globally 80% of accounts follow a business on Instagram. With so many potential customers online, now is the time to get your strategy together. Picture Perfect Every one of your posts is in competition … [Read more...]
What is Your Digital Marketing Recipe for Success?
By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 will finally see the technology blossom as new AI tools come to market. These technologies are no … [Read more...]
Digital Marketing: Dept Family and Comm Services NSW
Digital Marketing and Recruitment: In September 2017 we embarked on a critical Passive Recruitment drive for FACSs. This involved the development of a digital marketing strategy including tactical elements such as Facebook and LinkedIn advertising as well as organic content. In 2018 we embarked on Phase 2 of the recruitment phase and developing additional touchpoints to deepen the candidate experience such as collaborating on a Career Expo as well as developing additional organic content for … [Read more...]
Digital Futures
I have the good fortune to lecture in Digital Futures at UTS and this week was Pitch week the culmination of a semester's work. The goal was for the students to present an online prototype solution to a real business problem and run through the business plan including design, marketing, budgets and more. Students primarily produced App prototypes and digital strategies and the real-world solutions were impressive! (The winners are shown below) The night was attended by fellow … [Read more...]
Digital Marketing – Food Innovation Australia Ltd
Food Innovation Australia Ltd (FIAL) was established to foster commercially driven collaboration and innovation in the Australian food and agribusiness industry. Digital Marketing Services Digital Democracy worked with FIAL in 2017 on a pilot study looking at innovative ways to communicate with stakeholders online. Our work included a range of stakeholder interviews and recommendations on social media content and channels. In 2018 we continue to partner with FIAL to build social media … [Read more...]
ANZUP – Social Media
Medical marketing services are part of our DNA. Digital Democracy was engaged by ANZUP Australian and New Zealand Urogenital and Prostate Cancer Trials Group. Their goal is to bring together all of the different professional disciplines and groups involved in researching and treating urogenital cancers. Medical Marketing Services We invigorated the ANZUP social media channels with a particular emphasis on Twitter which was used by urologists and oncologists within the clinical trial … [Read more...]
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