Author: Sym Yeow A recent article published by Health Care Social Media, poses the question "Do online health seekers trust social media?". However, it is important to dive a little deeper to try to understand why healthcare information seekers don't trust social media, and the ways health care professionals can overcome this obstacle to rebuild their reputation amongst their readers. The main reasons for concern about the information produced in the health industry are: Some … [Read more...]
Doctors may be cagey about reaching out to patients on Facebook or Twitter — but there are plenty of pay-offs for getting social media-savvy.
This article was published in the Medical Journal of Australia August 2012. Social networking has found its niche when it comes to professional collaboration, but should you draw the line at interacting with patients? If you listen to most of the commentary on these interactive platforms, you’d think so. The potential pitfalls most often cited include the blurring of professional boundaries and patient privacy issues. It makes sense to keep your private life and professional life separate … [Read more...]
Psychological Assessments Australia
In October 2018 Digital Democracy has been engaged to develop a Digital Marketing Strategy for Psychological Assessments Australia PAA). PAA is a leading psychological assessments organisation with a strong 25 year heritage. Digital Democracy is helping build on that heritage with a digital marketing strategy to boost engagement with their key stakeholders. Jenni really knows her stuff. She delivered a detailed digital marketing strategy for my company on time and on budget. Her analyses were … [Read more...]
Social Media Agency for Pharmaceuticals
Social Media is in an important area for pharmaceutical organisations today. Reaching potential consumers relies increasingly on creating engaging healthcare content marketing within the confines of the Australian regulatory environment. Digital Democracy is experienced in all facets of pharmaceutical social media marketing and has worked for Merck, iNova Pharmaceutical and others in this space. Pharmaceutical Digital Marketing View our Infographic on Healthcare Content Marketing Read … [Read more...]
Social Media for Hospitals – Best Practice
By Sym Yeow and Jenni Beattie Social media for hospitals? they may seem, unlikely bedfellows, however, today health consumers expect to communicate with health institutions such as hospitals via a range of different online platforms. Convince & Convert recently conducted a media study on 53 of the top hospitals in the USA, and based on this we are able to identify what it takes to produce the best social media content. We also know that every social media strategy is unique however … [Read more...]
Family Planning NSW Cyber Attack, Social Media and Crisis Communications
Crisis Communications: Today at 11.37am The Sydney Morning Herald reported that an attack on the Family Planning NSW website potentially exposed the personal information of up to 8000 clients, including women who have booked appointments or sought advice about abortion, contraception and other services over the past 2½ years. Read More While Family Planning NSW had notified each person in their database about the breach and set up a phone hotline and dedicated contact email there was a lack … [Read more...]
Instagram – Bringing your profile to life
By Zizi Averill Let's talk about Instagram. Australia is a nation of Instagrammers. In an average week, an Australian will log on to this platform 38 times. With each visit lasting nearly half an hour, this means Australians spend over 17 hours scrolling through their feed every week. Globally 80% of accounts follow a business on Instagram. With so many potential customers online, now is the time to get your strategy together. Picture Perfect Every one of your posts is in competition … [Read more...]
What is Your Digital Marketing Recipe for Success?
By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 will finally see the technology blossom as new AI tools come to market. These technologies are no … [Read more...]
Digital Marketing: Dept Family and Comm Services NSW
Digital Marketing and Recruitment: In September 2017 we embarked on a critical Passive Recruitment drive for FACSs. This involved the development of a digital marketing strategy including tactical elements such as Facebook and LinkedIn advertising as well as organic content. In 2018 we embarked on Phase 2 of the recruitment phase and developing additional touchpoints to deepen the candidate experience such as collaborating on a Career Expo as well as developing additional organic content for … [Read more...]
Digital Futures
I have the good fortune to lecture in Digital Futures at UTS and this week was Pitch week the culmination of a semester's work. The goal was for the students to present an online prototype solution to a real business problem and run through the business plan including design, marketing, budgets and more. Students primarily produced App prototypes and digital strategies and the real-world solutions were impressive! (The winners are shown below) The night was attended by fellow … [Read more...]
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