By Zizi Averill Australia is a nation of Instagrammers. In an average week, an Australian will log on to this platform 38 times. With each visit lasting nearly half an hour, this means Australians spend over 17 hours scrolling through their feed every week. Globally 80% of accounts follow a business on Instagram. With so […]
What is Your Digital Marketing Recipe for Success?
By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 […]
Digital Marketing: Dept Family and Comm Services NSW
In September 2017 we embarked on a critical Passive Recruitment drive for FACSs. This involved the development of a digital marketing strategy including tactical elements such as Facebook and LinkedIn advertising as well as organic content. In 2018 we embarked on Phase 2 of the recruitment phase and developing additional touchpoints to deepen the candidate […]
Digital Futures
I have the good fortune to lecture in Digital Futures at UTS and this week was Pitch week the culmination of a semester’s work. The goal was for the students to present a prototype solution to a real business problem and run through the business plan including design, marketing, budgets and more. Students primarily […]
Food Innovation Australia
Food Innovation Australia Ltd (FIAL) was established to foster commercially driven collaboration and innovation in the Australian food and agribusiness industry. Our Social Media Work Digital Democracy worked with FIAL in 2017 on a pilot study looking at innovative ways to communicate with stakeholders online. Our work included a range of stakeholder interviews and recommendations on […]
ANZUP – Social Media
Digital Democracy consulted with ANZUP to invigorate their social media channels with a particular emphasis on Twitter which was used by urologists and oncologists within the clinical trial sector. The work also involved the writing of quarterly e-newsletters and annual reports as well as live-blogging medical events such as AGSM and select fundraising events
Telstra Business Awards Reinvention
The Gut Foundation – Healthcare Digital Marketing
In 2017 Digital Democracy worked with the Gut Foundation on their Irritable Bowel Syndrome and Inflammatory Bowel Disease days. The two health digital marketing campaigns contained influencer outreach, social media management including a range of bespoke content such as videos, infographics and social media imagery. We also managed a Facebook Chat day with the Professor […]
Social Media Management
Inbound Marketing Takes Centre Stage
Hotspot’s 8th Annual State of Inbound Report gives the full picture of the workings of inbound marketing. Whilst it’s no secret that inbound marketing has become a rapidly growing trend over the past few years, and will likely to continue to skyrocket into the foreseeable digital future, businesses and marketers alike are still finding themselves […]
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