Social Media strategy templates and Social Media strategy tools are often in demand by the social media marketing industry but is there such a thing? is there a one size fits all?
Recently Vocus has produced a Social Media Strategy planning tool. The tool developed by Vocus and MarketingSherpa entails a Drag-and-drop module where you answer answer questions and create a social media strategy tailored to your needs.
Overall it is a nice snapshot of some elements you will need to think about but it does breeze over concepts rather than examining them in detail. The ability to compile relevant readings however is a particularly useful component to the tool.
Verdict? It certainly can’t replace an experienced online marketer who can view your online strategy wholistically but its a fun and reasonably well executed tool.