During the last month I have been engaged by two healthcare organisations to work on their conferences to increase online audience participation and engagement. Here are a just a few of my key takeaways broken into the three key phases of the event: 1.Social Media Pre Conference Engagement Engaging with your audience needs to start far before the conference. Start following those that may be interested in attending and listen to what their key interests are. Set a hashtag and if it … [Read more...]
Healthcare Content Marketing Tips – Infographic
We had a great response to our recent Healthcare Content Marketing - Top 10 Tips article so we have turned it into an infographic - enjoy! … [Read more...]
Healthcare Digital Marketing Trends – 2016
Healthcare Digital Marketing Trends in 2016 In the digital age, patients are much less dependent on medical professionals' advice and increasingly taking control of their health and accessing health information online . The reality is that eyeballs are increasingly shifting online and health information seeking behaviour has changed forever. Along with this shift is the ever-changing digital marketing landscape and in this article, we examine some of the top five trends. Healthcare … [Read more...]