As the year draws to a close it is a great time to review your Social Media Strategy. As with all strategies refinement should happen continuously all year but I also like to do a year-end review:
These are just a few things up for review:
1. Audience – Are you engaging with the right crowd? Are you hitting your qualitative and quantitative targets?
2. Metrics – are you happy with the metrics you are collecting? Have you added new objectives along the way and now need to find a metric that relates to them? Are you getting the most out of your metrics tools- for example Facebook updates their Insights tool regularly but are you across the new components?
3.Listening/Monitoring – we all know we need to do it but are you happy with the data you are collecting? is it meaningful and is it time to review your social media monitoring supplier?
4.Staffing – if you are resourcing social media internally what are your staffing skillset gaps? is it technical? content creation? start a skills matrix so you can start the year fresh knowing what skills you need to buy-in or trainup internally
5.Content – as we know content creation is a vital part of engaging in social media – which pieces of content this year hit the mark? which ones missed and why?
6.Competitors – what did your competitors in the space achieve this year? how will this influence how you refine your strategy for next year.
These are just a few things you can review to ensure you start the new year fresh and on track.
Have a safe, happy and prosperous New Year!