At 5.55pm today News online ran with a story Mouthwash Recalled Over Bacteria Scare. My first thought was to view the Colgate Palmolive website where I expected to find at least a news item or ticker regarding the issue. But nothing.
I then went into the actual product page for Savacol once again nothing!
Next stop Twitter – it doesn’t appear Colgate have a company Twitter stream if they did it would be an ideal crisis communication vehicle, if they do it is not advertised on their home page and is well hidden.
Finally off to Facebook to see if a product or company page exist? No – once again a lost opportunity to communicate and answer consumers questions and fears regarding the recall.
Are people discussing the Savacol recall online? you bet. These are just a few comments that appear on Twitter from consumers:
–Thousands of bottles of #Savacol antiseptic mouth and throat rinse taken off shelves in Oz after traces of harmful bacteria were detected
Digital Democracy is a leading Sydney Social Media agency. Director Jenni Beattie has over 20 years marketing experience and has focused on Social Media for the past five years. Jenni teaches Rethinking Media a course focused on Social Media at UTS. Her company develops Social Media strategies and online crisis communication plans for a range of clients as well as providing company training. Digital Democracy can be contacted on 0423073099 or on Twitter @jennibeattie