Social Media Management is a hot topic. Last month I was invited to give a presentation on Best Practice Social Media Management to a women's business organisation. We had a blast! (as you can see from the photo) Some of the key issues we discussed were: -how much time do I need to put into social media? -how can I create good content? and what does the term content marketing mean? -how can I measure success? -what is a social media strategy and how can it be … [Read more...]
Social Media Top Ten Tips
1. Strategy Development - Social Media Some business owners start to dabble in social media without a social media strategy. This means they are simply starting up platforms without clear objectives or a roadmap to get there. Often clients choose the wrong platforms or set up too many social media channels and do not have the time to service them. Having a strategy document is critical if you want to hit your targets and save time. 2. Tools While strategy is a key element of success, … [Read more...]
Social Media Management
Whenever I visit clients one of the first distinctions I need to make with them is about Campaigns versus ongoing Social Media management. Many clients are focused on the campaign of the moment whether it is promoting an event or promoting a new product or service. That is a natural state as we are all driven often by our calendars of things to do. It is however important to look at ongoing social media management as this is your foundation on which to build campaigns. The analogy is … [Read more...]