A recent study by ExactTarget and CoTweet surveyed 1,500 consumers to identify top motivations for following brands on Twitter. Of the consumers surveyed, 72% publish blog posts at least monthly, 70% comment on blogs, and 61% write at least one product review monthly. In April 2010, Performics and ROI Research found that 33% of Twitter users share opinions about companies or products at least once per week. More so, 32% make recommendations while 30% seek guidance and direction. - 33% talk … [Read more...]
Father’s Day, Religion and Viral Videos?
With Father's Day just around the corner it is interesting to examine how some groups are taking advantage of this diary date to draw crowds. Church On The Move in the US have done just this with a rather clever video called the Dad Life which already has 1,458,052 views to date including mentions in NY Times and on CNN. … [Read more...]
Kelloggs (US) cereal recall: Lessons for online crisis communications
Yesterday Kelloggs (US)voluntarily recalled a variety of cereals due to a strange odour. But how are they faring with regard to online crisis communications management? First up a check of their website shows a recall message on the homepage so they are off to a good start. Within the recall message there are a range of well crafted FAQs regarding the recall. Viewing the Australian Kelloggs website there is no mention of the recall yet Australians hooked into Twitter and reading about the … [Read more...]
Do you have a social media marketing strategy?
In a recent study by Digital Brand Expressions, 52% of social marketers are operating “without a game plan,” similar to the 50% found in April 2010 by R2integrated this was discussed recently in an emarketer article. The following image shows the activities that organisations are currently participating in indicating that many organisations are clearly at the beginning of their social media journey building the foundations for more sophisticated activities. The study also showed that … [Read more...]
Online Reputation & Identity Management – Pew Report
A new report from the Pew Research Center’s Internet & American Life Project that looks at reputation and online identity management in the age of social media found that: More than half (57%) of adult internet users say they have used a search engine to look up their name and see what information was available about them online, up from 47% who did so in 2006. Young adults, far from being indifferent about their digital footprints, are the most active online reputation managers in several … [Read more...]
Forrester’s list of 7 things your organisation must do because of social media
A nice summary from Forrester recently about the seven things organisations must do because of social media. I particularly like the fact they don't just focus on the pr or marketing department but other areas such as customer service. Read the Forrester List here and then check off which ones your organisation is currently achieving. … [Read more...]
How does your brand fare when it comes to Social Currency?
Courtesy of www.hardknoxlife.com Vivaldi Partners recently released a study entitled “Social Currency” that looks at why brands need to build and nurture social currency. Vivaldi’s founder, Erich Joachimsthaler explains Social Currency is: “the extent to which people share the brand or information about the brand with others as part of their everyday social lives… Social currency is not just about conversation, buzz or community. It is all this and much more. It does not impact every brand … [Read more...]
Word of Mouth Marketing
Today I came across a great booklet regarding WOM by GasPedal called Word of Mouth Crash Course It was created by an artist called Mike Rohde and it is like a comic book filled with ideas on how to get people talking. Some of the topics include: The 5 Ts of Word of Mouth Marketing How to deal with detractors How to create content that travels Even though I have been immersed in WOM for some years now you can never stop learning! … [Read more...]
Online Crisis Communications: Vitamins and Breast Cancer Study
Quick scan of news today revealed a new study linking vitamins to breast cancer. The study was conducted by Sweden's Karolinska Institute and published in the American Journal of Clinical Nutrition. How would the relevant organisations respond? First off the rank Blackmores - a leading complementary therapies organisation. It is noted that they have a response to the study on their Facebook wall (midday Sunday) - with an engaged and large fan base (4380) this is a great use of a social … [Read more...]
Why Fans are members of sites and how it can affect your bottom line
A recent report from Chadwick Martin Bailey and iModerate found that social media friends and followers 'feel more inclined to purchase from the brands they are fans of'. The highlights of the report were: More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same. Why were fans members of sites? Among Facebook fans, the top reasons were being a customer (49%) and to show support (42%), with … [Read more...]
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