Digital Democracy

Do Doctors and Facebook mix?

The British Medical Association (BMA) released social media guidelines this week entitled Using Social Media: Practical and Ethical Guidance for Doctors and Students. This guide  'provides a brief overview of the challenges and potential pitfalls that health professionals may encounter when using social media. It gives practical and ethical guidance on a range of subjects including, protecting patient confidentiality, defamation, the public-private boundary and the potential impact of social … [Read more...]

The danger of Infographics

Who hasn't been seduced by an infographic? Wikipedia explains an Infographic as : a graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly. Today however I read an excellent article from PsychCentral discussing a recent US infographic called “The Depressing Statistics about Anti-Depressants.” The author firstly discovers it was produced by ADrugRecall.com  a lawyer referral website that specialises in connecting … [Read more...]

Doctor 2.0 – Health Meets Social Media/Web 2.0

As many readers will know I have a keen interest in Health 2.0 and how new technology can assist the patient experience. Over the past week I have been following a conference entitled Doctor 2.0 held in Paris. This is the  first international congress devoted to the understanding of how physicians use New Technologies, Web 2.0 tools, Social Media to communicate with other health care professionals, patients, payers, pharmaceutical companies, public agencies… For those interested in this area … [Read more...]

Panda, what the new Google changes mean for your SEO

With Google Panda 2.2 arriving many are asking what they can do to preserve or increase their seo ranking. The key takeways from what I have read are: concentrate even more on quality content fix usability problems on your website build a community around your brand Need a refresher on SEO? you might be interested in: The SearchEngineLand Periodic Table of SEO Read an excellent transcript/video from  SEOMoz  on How Google Panda changed SEO practices forever SearchEngineLand has a new … [Read more...]

Altly – The Alternative Facebook?

This week I was alerted to a potential Facebook competitor called Altly  It has been developed by Dmitry Shapiro the former Myspace Music CTO. Altly (yes named as an Alternative to Facebook) follows others such as Diaspora hoping to gain those Facebook deserters that are sick of the changing privacy t/cs on the site. Whether Altly will gather steam remains to be seen. Previous Quit Facebook Days (most recent 31 May) have not impacted heavily on the site. In the meantime it only takes a minute … [Read more...]

Social Media – State of Play

A fortnight ago I taught a Social Media course in conjunction with Net101.  Along with working for a range of clients I also teach a Masters Communications subject at UTS called Rethinking Media (essentially about the changes that Social Media is bringing to the communications professional). In  both these environments I am always interested in hearing what is happening within organisations regarding the integration of social media into the business.  These are some of my observations from both … [Read more...]

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