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Kelloggs (US) cereal recall: Lessons for online crisis communications

June 26, 2010

Yesterday Kelloggs (US)voluntarily recalled a variety of cereals due to a strange odour.  But how are they faring with regard to online crisis communications management? First up a check of their website shows a recall message on the homepage so they are off to a good start. Within the recall message there are a range of well crafted FAQs regarding the recall. Viewing the Australian Kelloggs website there is no mention of the recall yet Australians hooked into Twitter and reading about the … [Read more...]

Filed Under: Crisis Communications, Social Media, Twitter, YouTube Tagged With: cereal recall, crisis comms, Crisis Communications, crisis management, froot loop recall, kelloggs cereal recall, kelloggs online reputation, kelloggs recall, kelogg recall, online crisis comms and social media, online crisis communications, online crisis management, online crisis plan, online pr, online reputation management, twitter and crisis comms

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