You may have heard the term Hub and Spoke model of Social Media Engagement where the company website is the hub and the spokes are the various online social networks such as Twitter and Facebook that hang off the website. Some new research by PostRank has shown the importance of the spoke elements. PostRank sampled over the top 1000 of the most engaging feeds for the past three years and noted a 30% year over year growth in engagement –- a sign that more people are participating in the social … [Read more...]
Burning the Social Media Midnight Oil
You know the drill up at 11pm on Twitter, a quick jump over to LinkedIn and don't forget to add some videos to your YouTube platform. Sound familiar? After consulting to a variety of organisations on social media strategy one of my first questions is resourcing. While many believe social media to be inexpensive it is important to highlight that it needs to managed and that does take time. On that note I came across a great articled by IMedia Connection called How to avoid Social Media … [Read more...]
OECD report: Economic crisis gives e-commerce a boost
A new report by OECD says that the Internet shopping has boomed with people looking for savvy ways to purchase in the time of recession. “The financial and economic crisis appears to be giving the e-commerce a boost as consumers search for ways to reduce expenditures by purchasing items online. The savings can be substantial,” the OECD said. A few examples listed included: Craigslist forecast to report sales of 100 million dollars this year, a 23 percent increase from 2008. Amazon, had … [Read more...]
Time on Social Networks increase along with online ad spend
According to an article in www.Gigaom.com : U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. Estimated online advertising spending on social networks more than doubled over the same period. Around 17 percent of all time spent on the web in August in the U.S. was on social networks, up from 6 percent during the same period a year ago, suggesting that sites like Twitter and Facebook have not only grown their … [Read more...]
Customer centred innovation key to a good brand
This week the always interesting PSFK released The Good Brands Report of 2009 They were seeking companies that were leaders in the following areas of innovation, environmental consciousness and social policy. The winning brands were identified as: Google, Apple, Zipcar, Good Magazine Amazon, Facebook, Virgin, Twitter IKEA, Skype More interesting were the common traits of these winning brands as listed in the report: Utility – Aim to enhance your usefulness for the consumer. In doing … [Read more...]
Shimoda Calling
Yes the blog has been a bit quiet of late. I am currently in Shimoda, Japan taking a break. It's a great spot good food, surfing and views. A relaxing place after time in Tokyo. Normal blogging resumes in the near future... … [Read more...]
Trends in Twitter Followers Study: Popularity breeds Popularity
Ever walked past an empty restaurant and passed it by - wanting that last table in the more popular one? Well a new report out this week confirmed what many of us have always known popularity breeds popularity and this is evident on Twitter. The study by co. Rapleaf examined the Twitter profiles on a word-of-mouth marketing list from a major consumer packaged goods firm. They then looked at the size in changes between March and June 2009 as an indication of how users follow, and get followed, … [Read more...]
P&G launch results CPE based online advertising model
Many years ago John Wanamker famously said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Today NMA reported that Procter & Gamble, has become one of the first companies to launch a results-based online ad model rewarding publishers for consumer engagement. Is this surprising? perhaps not - P&G is one of the world's greatest innovators. The article said: "An updated media brief issued to media owners in the last few weeks introduced a … [Read more...]
Google for the Public Sector
Google has just announced its services to the public sector. Google for the Public Sector is the outcome of a recent Gov 2.0 Summit in Washington DC. Google for the Public Sector lists a range of free tools that Governments can use to start communicating with their relevant publics. The list is relevant not only for Government but also for private companies and non-profits. Many of these tools have been around for a while but it is great to see them listed in one place a kind of check-list … [Read more...]
Body Shop Under Fire
This week the Body Shop came under fire for buying palm oil from an organisation that pushed for the eviction of peasant families to develop a new plantation. You can read the full article in The Guardian. The item is of interest to me for an organisation trading on ethics this revelation could be devastating for the organisation. It should be noted that the Body Shop has denied the accusation but coverage of the controversial palm oil issue in itself is negative. How will Body Shop advocates … [Read more...]
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