Digital Democracy

All Quiet on the Eastern Front

Yes it has been quiet on the blog this week I have been in Perth working on a clients project intently. Tonight I am also presenting at a Web 2.0 and Non Profits seminar - love the passion in this space. Back on board next week! till then... … [Read more...]

Banking blog on the money

This week I was interested to read an article in Content Marketing Today regarding the success a bank has had with blogging. The following is an excerpt from that post (ok it's the weekend time is short!): The company under the spotlight was in a niche area - banks that were trying to get started, banks that were looking to acquire other banks or banks that were working on implementing growth strategies. According to company owner, Wendell Brock, his website,denovostrategy.com, received almost … [Read more...]

Hype Cycle Special Report 2009 – Gartner

I have always loved the name of this report Gartner’s Hype Cycle Special Report for 2009. It examines the maturity of 1,650 technologies and trends in 79 technology, topic, and industry areas. Some of the key takeouts include: Technologies at the Peak of Inflated Expectations during 09 include cloud computing, e-books and Internet TV Social Software and microblog sites such as Twitter have tipped over the peak and are expected to enter the Disillusionment phase among enterprise … [Read more...]

Community Philanthropy 2.0 Findings

As an online communicator with clients both in the corporate and non-profit sector I was interested in a post recently by Jennifer McClure of The New Communications Review discussing how the social web is a great place for philanthropic activity. Jennifer's blogpost highlighted new research "...funded by the Columbus Foundation, The San Francisco Foundation and The Saint Paul Foundation demonstrating that High dollar donors -- especially 30-49 year-olds -- use the social web, but have yet to be … [Read more...]

Engaging Consumers – P&G test drives product reviews

An article in NMA today caught my eye. The article reported that P&G recently launched product rating and review functions on its Head & Shoulders and Ariel (clothes washing detergent) brand websites as part of a strategy to engage consumers with its brands.   Users can now submit a review of a product with a star rating with P&G among the first of a major FMCG company to go down the 'review' path. Interested to see how many people have the time or inclination!  to review washing … [Read more...]

Eye-Tracking and Social Networking Study

Recent Findings from the Oneupweb study on eyetracking on social networks shows the dominance of sponsored ads: 65% of participants engaged with sponsored ads within social networks within the first 10 seconds of their search Scan paths do not follow the order of the search. Sponsored ads were looked at before the third or fourth organic results There is not a significant difference in fixation duration between Facebook and YouTube Image below shows eye-track of Facebook indicating the … [Read more...]

Grey-Haired Set invading Facebook

An article in ReadWriteWeb recently highlighted the changing demographics in one social media platform: Facebook. Summary: " College and high school users have declined in absolute number by 20% and 15% respectively in a mere six months, according to estimates Facebook provides to advertisers  that were archived for tracking by an outside firm. Facebook users aged 55 and over have skyrocketed from under 1 million to nearly six million in the same time period. There are more Facebook users over … [Read more...]

The definition of a brand in light of Social Media

I was recently interviewed by Stephen Byrne of Diffusion regarding brands and the impact of Social Media on them. I started thinking about the famous quote from ad agency founder David Ogilvy's definition of a brand: "The intangible sum of a product's attributes: its name, packaging, price, its history, its reputation and the way its advertised"  If we dissect each of these elements we can see the influence of Social Media within all these attributes. Name - right this minute Vegimite is … [Read more...]

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