Digital Democracy

Social Media Pays Off – New Study

Research from social media platform Wetpaint and digital consulting firm Altimeter Group this week found that 'companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period'. Companies were scored based on the level of social media interaction across the key social media channels including blogs, Facebook, Twitter and wikis. Starbucks came out on top with a score of 127, followed … [Read more...]

Recipe for Disaster: Wrong MasterChef Winner Announced!

After a stellar first season Australia's first MasterChef was announced - the homely and huggable Julie. Perhaps The Daily Telegraph didn't watch the final show at 8.57pm the following story appeared. Poh as the winner!? In the age of instant syndication and RSS feeds the story naturally went much further than just the Telegraph website appearing in Wotnews within seconds:   … [Read more...]

Real time sentiment for Twitter

Two friends of mine Tessie Ting and Jean Davis from Conversition in the US are making quite a splash with their new product TweetFeel which gives real-time sentiment results for Twitter. Conversition are working with Twitter to set band widths as apparently they are getting so much traffic to the site. I think its important to recognise that there is not one social media monitoring product that will be the panacea for the industry. We need to find a range of tools that does the best job on … [Read more...]

US Crowdsources ideas for Swine Flu PSA

The US Govt has embraced crowdsourcing and user generated content when it launched a competition last week to: Create a 0:15, 0:30 or 0:60 second PSA that will inform and motivate people to take steps that will help prevent the spread of H1N1 flu. Make your video fun, smart, and entertaining.  PSA must close with visual mention of www.flu.gov. The competition was launched on the Flu.Gov website  with a video about the competition by HHS Secretary Kathleen Sebelius. While we are all very aware … [Read more...]

United Airline Guitar Incident: Update

By now you would have seen the music video by Dave the musician that had his guitar damaged by United Airlines. More recently Dave finally got compensation from UA.  Listen to his statement and read more here Also worth viewing is an article by SEOmoz regarding how UA can turn this negative pr incident around with well executed and creative crisis management. … [Read more...]

Musician fires back with video review of United Airlines

Poor Dave Caroll his guitar gets smashed up on a flight with United Airlines and he has to foot the $1200 bill. He talked to every UA mployee he could get his hands on through the phone and at the airport, each one just passed the blame onto someone else. In the end, he was told that he would not be receiving compensation for all of those repairs he paid for. In the end Dave wrote a song about the experience - no doubt very negative pr for UA. … [Read more...]

Social Media: Tending the Garden

I came across a great article today in Harvard Business about some of the less sexy sides of Social Media - the continual maintenance that you need to do such as 'seeding' and 'weeding' that are necessary if you want your social media engagement to flourish. It is an important area and one that I talk to my clients about - who will be the designated social media champions internally? do they have time? what is the org. structure? who has what skillsets/interests and who is already dabbling in … [Read more...]

Social Networks and Intimate Connections

In Feb this year The Economist ran a fascinating article that discussed that even online the cognitive power of the brain limits the size of the social network. So while we may have a myriad of friends online we can only keep track of a certain number - mirroring real life. Robin Dunbar, an anthropologist ago said that the size of the human brain allows stable networks of about 150 – what is referred to as the famous “Dunbar Number”. Over the years however this number has been revised and … [Read more...]

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