I came across a great article today in Harvard Business about some of the less sexy sides of Social Media - the continual maintenance that you need to do such as 'seeding' and 'weeding' that are necessary if you want your social media engagement to flourish. It is an important area and one that I talk to my clients about - who will be the designated social media champions internally? do they have time? what is the org. structure? who has what skillsets/interests and who is already dabbling in … [Read more...]