This week the Body Shop came under fire for buying palm oil from an organisation that pushed for the eviction of peasant families to develop a new plantation. You can read the full article in The Guardian.
The item is of interest to me for an organisation trading on ethics this revelation could be devastating for the organisation. It should be noted that the Body Shop has denied the accusation but coverage of the controversial palm oil issue in itself is negative. How will Body Shop advocates react?
You only need to check out Facebook and see how many Fan Pages exist for the brand- some with 141,000 fans!
How will the fans now react? will they utilise Facebook to start an anti Body Shop fan page? will they tweet out their views? how will social media once utilised by the brand and its fans be used against it?
I will be watching with interest.