A recent report from Chadwick Martin Bailey and iModerate found that social media friends and followers ‘feel more inclined to purchase from the brands they are fans of’. The highlights of the report were:
- More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.
- Why were fans members of sites? Among Facebook fans, the top reasons were being a customer (49%) and to show support (42%), with discounts and promotions coming in third (40%). Another 34% simply said it was fun and entertaining to become a fan.
- On Twitter, being a customer won out (51%), with discounts (44%) and fun (42%) rounding out the top three.