Courtesy of www.hardknoxlife.com Vivaldi Partners recently released a study entitled “Social Currency” that looks at why brands need to build and nurture social currency. Vivaldi’s founder, Erich Joachimsthaler explains Social Currency is: “the extent to which people share the brand or information about the brand with others as part of their everyday social lives… Social currency is not  just about conversation, buzz or community.  It is all this and much more. It does not impact every brand … [Read more...]