I was training a pr company in digital marketing last week and one of the team asked 'What is Dark Social? We had just discussed Black Hat SEO so the dark! theme for the morning was really hitting its straps. Dark Social is simply the sharing that happens off social networks. This could be sharing a link via email or messenger or receiving a gift suggestion from a friend etc. Think about how many times you have emailed colleagues or friends with a Read This! subject link of the latest news … [Read more...]
Non Profit Digital Marketing Trends 2016
Recently the 2016 Digital Outlook Report: Nonprofit Trends and Strategy was released and while the study was based in the US it does have some marketing insights for local non profits: 49% of respondents will be investing more budget in Social Media Promotion / Communication in 2016. This is because many future followers/ supporters can be found across a variety of social channels, and orgs are putting most of their plans and strategy into Facebook this year. The report has found that … [Read more...]
Social Media Impact and B2B Industries
This week A TrackMaven (US based study) tracked over 500,000 pieces of content for 316 B2B brands over the last 12 months. The results were quite surprising. When you think of which social media platform is used for B2B marketing the first platform that comes to mind is LinkedIn. LinkedIn was proven to be the social media Follower magnet having the largest median audience. Looking at social media Engagement however … [Read more...]
Healthcare Content Marketing Tips – Infographic
We had a great response to our recent Healthcare Content Marketing - Top 10 Tips article so we have turned it into an infographic - enjoy! … [Read more...]
Is your Social Media Agency Walking the Talk?
Are you in the middle of selecting a social media agency? digital has now crossed many borders ranging from the traditional advertising agency through to pr agency and web agency. It's now embedded or should be in communication functions as part of a core skill set. When it comes to choosing an agency the key questions you should ask yourself is are they walking the talk? 1. Have they had experience in blogging - are they blogging for their own agency? Many agencies want to provide … [Read more...]
Healthcare Content Marketing – Top Ten Tips
Healthcare content marketing tips With so many people turning to the Internet to find health and wellness information it is important to have a robust content marketing healthcare strategy. 1 Start with a Strategy. Ad hoc content marketing is expensive, not targeted and ineffective. Develop your content marketing strategy and execute to ensure you hit your content objectives. Look at ways to include Paid/Owned and Earned content and always start with a Content Audit before you develop a … [Read more...]
Social Media Management
Whenever I visit clients one of the first distinctions I need to make with them is about Campaigns versus ongoing Social Media management. Many clients are focused on the campaign of the moment whether it is promoting an event or promoting a new product or service. That is a natural state as we are all driven often by our calendars of things to do. It is however important to look at ongoing social media management as this is your foundation on which to build campaigns. The analogy is … [Read more...]
Medical Marketing: Social Media and Pharmaceutical Companies
I regularly contribute to the trade journal Pharma in Focus and in 2015 I was interviewed in an article Is Pharma Getting Over Social Media Fears?' These were the key takeaways: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated framework There are many opportunities for pharmaceuticals to benefit from social media interactions such as market research insights, enhanced reputation, … [Read more...]
Online Patient Communities
In 2012 I was awarded a scholarship to blog live during the Health 2.0 conference in San Francisco. The series of blogs you see are from those conference days. Panel - Moderated by Amy Tenderich from DiabetesMine Which is a diabetes newspaper read by patients and the medical industry Also connected to DiabeticConnect an online community This session is about health consumer empowerment The conversation has moved on we have these resources but now how do we legitimize them Stanfords Medx … [Read more...]
Social Media in Health Care Conference Highlights
Recently I was asked to chair the inaugural Social Media Health Care conference in Sydney. It was great to see a local conference focusing on social media and health - a passion of mine. The two day event developed by Informa had an excellent range of speakers and these are just a few of the highlights (please note I was only in attendance day one) The Ramsey HealthCare presentation - Damon did an excellent job at expressing the breadth of social integration at Ramsey HealthCare. … [Read more...]
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