This week I was alerted to a potential Facebook competitor called Altly It has been developed by Dmitry Shapiro the former Myspace Music CTO. Altly (yes named as an Alternative to Facebook) follows others such as Diaspora hoping to gain those Facebook deserters that are sick of the changing privacy t/cs on the site. Whether Altly will gather steam remains to be seen. Previous Quit Facebook Days (most recent 31 May) have not impacted heavily on the site. In the meantime it only takes a minute … [Read more...]
Social Media: Experimentation to Transformation
Forrester has released a new report, Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation. The report identifies five key stages from Laggards through to Innovators. You can read more on the Forrester Blog … [Read more...]
Old Communication Methods Not Working?
Talk to us and let us help you grow your business through an integrated online marketing strategy. Unsure of where to begin with Social Media? we can help! Contact me [email protected] ps. we also still answer the phone 0423073099 … [Read more...]
We can help you navigate your Social Media roadtrip
Is your marketing looking slightly retro? Digital Democracy can help you navigate your social media journey. We have social media packages to suit a range of businesses. Connect with me on Twitter @jennibeattie or simply pick up the phone 0423073099 … [Read more...]
Social Media – State of Play
A fortnight ago I taught a Social Media course in conjunction with Net101. Along with working for a range of clients I also teach a Masters Communications subject at UTS called Rethinking Media (essentially about the changes that Social Media is bringing to the communications professional). In both these environments I am always interested in hearing what is happening within organisations regarding the integration of social media into the business. These are some of my observations from both … [Read more...]
Health focused video games deserve serious attention
As a parent the topic of video games can be problematic! let's face it all those hours in front of the box it can be a source of tension. Well this week The Journal of the American Medical Association (JAMA) recently published a paper that argued health-focused video games, including those for mobile platforms, now deserve “serious attention.” Dr. Leighton Read of Alloy Ventures and Seriosity, Inc. and Dr. Stephen M. Shortell from the School of Public Health at UC Berkeley chronicled the … [Read more...]
Online Consumers Use Emerging Channels to Navigate to Websites
Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger generations, according to a report by Forrester. Natural search engine results drive the most site traffic: 61% of surveyed online adults find websites this way, down from the 83% who did so in 2004. Referrals are the next most popular method for finding sites: Typing a site URL … [Read more...]
2011 – The Year Health gets Personal – Social Media taking Hold
As someone with an avid interest in health/wellness issues it is fantastic to see the moves to personalise health. Why do I think the time is now? Over the past few months this area has been hotting up these are just a few of the moves/innovations: This week On January 28, 2011 the Center for Technology Innovation at Brookings US hosted a policy discussion focused on the challenges of enabling personalised medicine. Some of their key interest areas were identified as: moving from a shift … [Read more...]
HBR Whitepaper:Taking Social Media from Talk to Action
Recently the Harvard Business Review surveyed over 2000 companies to examine the way they are currently using social media. While they found that uptake was high for many companies use was still experimental. These are just a few of the findings from the report: 31% do not measure effectiveness of social media Less than 23% uses social media analytic tools 7% integrate social media into existing marketing activities 12% identified themselves as effective users of social media 75% said … [Read more...]
Bring your Event to Life – Social Media for Beginners
Perhaps you dabble in Facebook? tweet occasionally but wonder how you can make Social Media work for you for events? In this short post we give you a few tips to get started. Firstly, there are many good primers on Social Media so start reading! The Govt recently launched Digital Business a site that includes an overview on Social Media as well as other key online elements. There are also lots of videos out there regarding how Social Media has finally hit the mainstream – for something … [Read more...]
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