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Social Media: Experimentation to Transformation

June 13, 2011

Forrester has released a new report, Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation. The report identifies five key stages from Laggards through to Innovators.   You can read more on the Forrester Blog … [Read more...]

Filed Under: Digital PR, General, Marketing and PR, Social Media Tagged With: forrester, Social Media

Old Communication Methods Not Working?

June 9, 2011

Talk to us and let us help you grow your business through an integrated online marketing strategy. Unsure of where to begin with Social Media? we can help! Contact me [email protected]  ps. we also still answer the phone 0423073099 … [Read more...]

Filed Under: Digital marketing, Digital PR, General, Social Media, Social Media Strategy

We can help you navigate your Social Media roadtrip

June 9, 2011

Is your marketing looking slightly retro? Digital Democracy can help you navigate your social media journey.   We have social media packages to suit a range of businesses.  Connect with me on Twitter @jennibeattie or simply pick up the phone 0423073099 … [Read more...]

Filed Under: Digital marketing, Digital PR, Facebook, General, Social Media, Social Media Strategy

Social Media – State of Play

May 27, 2011

A fortnight ago I taught a Social Media course in conjunction with Net101.  Along with working for a range of clients I also teach a Masters Communications subject at UTS called Rethinking Media (essentially about the changes that Social Media is bringing to the communications professional). In  both these environments I am always interested in hearing what is happening within organisations regarding the integration of social media into the business.  These are some of my observations from both … [Read more...]

Filed Under: Communication, Digital marketing, Marketing and PR, Online, Social Media Tagged With: Social Media, social media strategies, social media strategist

Health focused video games deserve serious attention

April 8, 2011

As a parent the topic of video games can be problematic! let's face it all those hours in front of the box it can be a source of tension. Well this week The Journal of the American Medical Association (JAMA) recently published a paper that argued health-focused video games, including those for mobile platforms, now deserve “serious attention.” Dr. Leighton Read of Alloy Ventures and Seriosity, Inc. and Dr. Stephen M. Shortell from the School of Public Health at UC Berkeley chronicled the … [Read more...]

Filed Under: Communication, General, Health 2.0, Social Media Tagged With: health 2.0. social media health, mobile health apps, social media health

Online Consumers Use Emerging Channels to Navigate to Websites

February 26, 2011

Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger generations, according to a report by Forrester. Natural search engine results drive the most site traffic: 61% of surveyed online adults find websites this way, down from the 83% who did so in 2004. Referrals are the next most popular method for finding sites: Typing a site URL … [Read more...]

Filed Under: Social Media Tagged With: seo, social media and youth

2011 – The Year Health gets Personal – Social Media taking Hold

January 29, 2011

As someone with an avid interest in health/wellness issues it is fantastic to see the moves to personalise health. Why do I think the time is now? Over the past few months this area has been hotting up these are just a few of the moves/innovations: This week On January 28, 2011 the Center for Technology Innovation at Brookings US hosted a policy discussion focused on the challenges of enabling personalised medicine. Some of their key interest areas were identified as: moving from a shift … [Read more...]

Filed Under: Health 2.0, Social Media Tagged With: health 2.0. social media and health, health social media, medicine 2.0, social media health

HBR Whitepaper:Taking Social Media from Talk to Action

January 28, 2011

Recently the Harvard Business Review  surveyed over 2000 companies to examine the way they are currently using social media. While they found that uptake was high for many companies use was still experimental. These are just a few of the findings from the report: 31% do not measure effectiveness of social media Less than 23% uses social media analytic tools 7% integrate social media into existing marketing activities 12% identified themselves as effective users of social media 75% said … [Read more...]

Filed Under: Social Media, Social Media Strategy Tagged With: Social Media

Bring your Event to Life – Social Media for Beginners

January 17, 2011

Perhaps you dabble in Facebook? tweet occasionally but wonder how you can make Social Media work for you for events? In this short post we give you a few tips to get started. Firstly, there are many good primers on Social Media so start reading! The Govt recently launched Digital Business a site that includes an overview on Social Media as well as other key online elements. There are also lots of videos out there regarding how Social Media has finally hit the mainstream – for something … [Read more...]

Filed Under: Digital marketing, Digital PR, Marketing and PR, Social Media Tagged With: conference marketing, social media and events, social media event marketing

Reflecting on Social Media – What has changed for you?

November 10, 2010

Yesterday I attended the Digital PR & Corporate Communication Day at the Sydney Blogger Festival. The line up had some great speakers such as Kristen Boschma from Telstra, Mathew Gain from Edelman and Scott Rhodie from Fleishman-Hillard. What struck me about the day was how the industry is maturing rather than a focus on buzzwords it was all about good solid strategies and engaging content and it made me reflect on how things have changed. The Four Year Journey In  06/07 colleagues Scott … [Read more...]

Filed Under: Digital PR, General, Social Media

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