Perhaps you dabble in Facebook? tweet occasionally but wonder how you can make Social Media work for you for events? In this short post we give you a few tips to get started. Firstly, there are many good primers on Social Media so start reading! The Govt recently launched Digital Business a site that includes an overview on Social Media as well as other key online elements. There are also lots of videos out there regarding how Social Media has finally hit the mainstream – for something … [Read more...]
Reflecting on Social Media – What has changed for you?
Yesterday I attended the Digital PR & Corporate Communication Day at the Sydney Blogger Festival. The line up had some great speakers such as Kristen Boschma from Telstra, Mathew Gain from Edelman and Scott Rhodie from Fleishman-Hillard. What struck me about the day was how the industry is maturing rather than a focus on buzzwords it was all about good solid strategies and engaging content and it made me reflect on how things have changed. The Four Year Journey In 06/07 colleagues Scott … [Read more...]
The Power of Twitter Followers
A recent study by ExactTarget and CoTweet surveyed 1,500 consumers to identify top motivations for following brands on Twitter. Of the consumers surveyed, 72% publish blog posts at least monthly, 70% comment on blogs, and 61% write at least one product review monthly. In April 2010, Performics and ROI Research found that 33% of Twitter users share opinions about companies or products at least once per week. More so, 32% make recommendations while 30% seek guidance and direction. - 33% talk … [Read more...]
Kelloggs (US) cereal recall: Lessons for online crisis communications
Yesterday Kelloggs (US)voluntarily recalled a variety of cereals due to a strange odour. But how are they faring with regard to online crisis communications management? First up a check of their website shows a recall message on the homepage so they are off to a good start. Within the recall message there are a range of well crafted FAQs regarding the recall. Viewing the Australian Kelloggs website there is no mention of the recall yet Australians hooked into Twitter and reading about the … [Read more...]
Do you have a social media marketing strategy?
In a recent study by Digital Brand Expressions, 52% of social marketers are operating “without a game plan,” similar to the 50% found in April 2010 by R2integrated this was discussed recently in an emarketer article. The following image shows the activities that organisations are currently participating in indicating that many organisations are clearly at the beginning of their social media journey building the foundations for more sophisticated activities. The study also showed that … [Read more...]
Online Reputation & Identity Management – Pew Report
A new report from the Pew Research Center’s Internet & American Life Project that looks at reputation and online identity management in the age of social media found that: More than half (57%) of adult internet users say they have used a search engine to look up their name and see what information was available about them online, up from 47% who did so in 2006. Young adults, far from being indifferent about their digital footprints, are the most active online reputation managers in several … [Read more...]
Forrester’s list of 7 things your organisation must do because of social media
A nice summary from Forrester recently about the seven things organisations must do because of social media. I particularly like the fact they don't just focus on the pr or marketing department but other areas such as customer service. Read the Forrester List here and then check off which ones your organisation is currently achieving. … [Read more...]
How does your brand fare when it comes to Social Currency?
Courtesy of www.hardknoxlife.com Vivaldi Partners recently released a study entitled “Social Currency” that looks at why brands need to build and nurture social currency. Vivaldi’s founder, Erich Joachimsthaler explains Social Currency is: “the extent to which people share the brand or information about the brand with others as part of their everyday social lives… Social currency is not just about conversation, buzz or community. It is all this and much more. It does not impact every brand … [Read more...]
Portability and Location Based Apps
I was on a panel last week for Innovative Intranets. One of the topics was What's Next. One of the areas discussed was portability. If you have workers in the field/on the road getting access to their Intranet on a smartphone was going to be critical and designing the Intranet around simpicity ( ie a different version) was key. This conversation also led to geo-tagging and location based apps and how they are starting to gain traction. The following article Is it time for marketers to check … [Read more...]
SLA for Social Media?
IT companies have SLA (service level agreements) for their clients in terms of responsiveness but do social media strategists also have them? If you are tweeting on behalf of your client (and while this is not ideal it may be necessary due to the squeeze on marketing depts) do you say how regularly you will tweet ? From a risk management point of view I think an SLA is vital. If someone tweets your clients organisation in an emergency situation who is going to respond? who is expected to … [Read more...]
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