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Portability and Location Based Apps

February 6, 2010

I was on a panel last week for Innovative Intranets. One of the topics was What’s Next. One of the areas discussed was portability. If you have workers in the field/on the road  getting access to their Intranet on a smartphone was going to be critical and designing the Intranet around simpicity ( ie a different version) was key.

This conversation also led to geo-tagging and location based apps and how they are starting to gain traction.  The following article Is it time for marketers to check in to location based social services by Smartbrief is certainly worth a read if you want to come to grips with an area cited by many authorities to be in the top 10 list of future trends for social media marketers.

Filed Under: Social Media

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