Digital Democracy

Market Research 2.0

Have you heard the term MROC? it stands for Market Research Online Communities. During my time as Digital Director at The Digital Edge I penned the following post about what they are and how they are used. Essentially it is another way to gain insights from consumers in a much more collaborative and communicative environment. Rather than simply asking questions via surveys MROCS allow the researcher and participant to converse online in a very interactive format. Use of multimedia such as … [Read more...]

Portability and Location Based Apps

I was on a panel last week for Innovative Intranets. One of the topics was What's Next. One of the areas discussed was portability. If you have workers in the field/on the road  getting access to their Intranet on a smartphone was going to be critical and designing the Intranet around simpicity ( ie a different version) was key. This conversation also led to geo-tagging and location based apps and how they are starting to gain traction.  The following article Is it time for marketers to check … [Read more...]

SLA for Social Media?

IT companies have SLA (service level agreements) for their clients in terms of responsiveness but do social media strategists also have them? If you are tweeting on behalf of your client (and while this is not ideal  it may be necessary due to the squeeze on marketing depts) do you say how regularly you will tweet ? From a risk management point of view I think an SLA is vital. If someone tweets your clients organisation in an emergency situation who is going to respond? who is expected to … [Read more...]

Australians No.1 in Social Media Usage

Just in time for Australia Day!  Read a great post by Ross Dawson today regarding Australians being No 1 in Social Media Usage according to the latest data by Nielsen. Ross asks why this would be the case. Perhaps it is due to Australians being 'early adopters' in areas such as mobile phones and VCRs this was certainly the case. This Australia Day perhaps many more Aussies will be blogging rather than bbqing! Read more at Ross Dawson's blog. … [Read more...]

Social Media Usage – Inc 500 – Successes reported

The Center for Marketing Research at the University of Massachusetts Dartmouth has followed up on its 2007 and 2008 studies of social media usage by the Inc. 500. The study noted that: Adoption and awareness continue to trend upward, 91% of firms using at least one social media tool in 2009 three-quarters describing themselves as “very familiar” with social networking. Even more interesting was the success that companies were having with the latest techniques and communications … [Read more...]

Social Media Use in the United States: Implications for Health Communication

As some people are aware I have a keen interest in medical communication after working with cancer institutes and currently with a mental health organisation so I was interested to see this article in the Journal of Medical Internet Research (2009;11/4). The following is a summary of that study from the article: Background: Given the rapid changes in the communication landscape brought about by participative Internet use and social media, it is important to develop a better understanding of … [Read more...]

Offsite Engagement: Part Two

Further to my post about onsite and offsite consumer engagement is the following graph by Hitwise showing the rise and rise  of social networks in Australia Key Takeway: If you are spending time and energy on SEO for your main website that is important but it is also important to create and maintain a visible and well thought out engagement strategy for social networks … [Read more...]

Social Media Study – 2009 Business Social Media Benchmarking Study

Jeff Bullas wrote a great post this week regarding Business.com's 2009 Business Social Media Benchmarking Study. The following information is a summary of some of that post. While the study was US based it does have relevance to the Australian marketplace. Background to study: It is based on 2,948 valid responses to a Social Media Benchmarking Survey during August and early September, 2009, The study was focused on social media utilization – how people and companies are using social media in a … [Read more...]

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