Have you heard the term MROC? it stands for Market Research Online Communities. During my time as Digital Director at The Digital Edge I penned the following post about what they are and how they are used. Essentially it is another way to gain insights from consumers in a much more collaborative and communicative environment. Rather than simply asking questions via surveys MROCS allow the researcher and participant to converse online in a very interactive format. Use of multimedia such as … [Read more...]