Have you heard the term MROC? it stands for Market Research Online Communities. During my time as Digital Director at The Digital Edge I penned the following post about what they are and how they are used.
Essentially it is another way to gain insights from consumers in a much more collaborative and communicative environment. Rather than simply asking questions via surveys MROCS allow the researcher and participant to converse online in a very interactive format. Use of multimedia such as videos and photos can be integrated and participants can give feedback on products, services, packing or ads.
Up until now market research managers in-house would typically either outsource the process to larger research firms or develop up the software in-house which can be expensive and time-consuming.
Now Digital Democracy inconjuction with Bang the Table has a platform that is available for use by market researchers/insight mgrs on a project or retainer basis which makes the process cost-effective and the researcher stays in control of the questions and the process. Why pay for the research expertise when you already have it in-house?
Your Say Cafe – the online platform is now available.
[…] Beattie and her colleagues over at the Digital Democracy are able to offer the ‘Your Say Cafe’, a online community area where market research can be conducted and interactions can take place […]