This week Media Access Australia (MAA) has released the report, Sociability : social media for people with a disability which aims to”provide an insight into how people with disabilities can best use popular social media tools.” The objectives of the report include: “• To help consumers with disabilities participate online • To learn which social media applications are accessible • To support consumers with disabilities in performing particular tasks • To support the use of social media with … [Read more...]
Social Media Policies Update
There is no doubt that organisations need to have a Social Media Policy in place and here are some recent updates on that topic: Fair Work Australia Weighs In A decision handed down just before Christmas 2011, Commissioner Roberts of Fair Work Australia reinstated an employee of Linfox who had been dismissed for material which the employee had posted on Facebook. Commissioner Roberts noted that Linfox did not have a social media policy either at the time of the employee's dismissal, or at the … [Read more...]
2012: State of Social Media Marketing
This week the State of Social Media Marketing by Awareness was released. This is an annual survey (US based) looking at a range of social media questions to gain insights into what is changing in the social media arena. Some of the insights included: The underesourcing of social media within organisations still presents a challenge. I am very aware of this issue after talking with clients but also my Masters students at UTS who are marketing managers and deal with this issue daily. Most … [Read more...]
Social Media Strategy Checklist
As the year draws to a close it is a great time to review your Social Media Strategy. As with all strategies refinement should happen continuously all year but I also like to do a year-end review: These are just a few things up for review: 1. Audience - Are you engaging with the right crowd? Are you hitting your qualitative and quantitative targets? 2. Metrics - are you happy with the metrics you are collecting? Have you added new objectives along the way and now need to find a metric that … [Read more...]
Australian Social Media Statistics
Yesterday along with NET:101 I presented an advanced Social Media course with organisations as diverse as local councils, specialist social media agencies, health ngos and others. One of the areas that can be difficult to find is local statistics on our own use of Social Media as much of the data produced is US and UK centric. Via the very lovely @em_skins I came across this data provided by EConsultancy. It is a great summary of a range of reports by companies such as AIMIA/Sensis, ComScore, … [Read more...]
Mouthwash Recalled But Online Crisis Comms Looks Anything but Fresh
At 5.55pm today News online ran with a story Mouthwash Recalled Over Bacteria Scare. My first thought was to view the Colgate Palmolive website where I expected to find at least a news item or ticker regarding the issue. But nothing. I then went into the actual product page for Savacol once again nothing! Next stop Twitter - it doesn't appear Colgate have a company Twitter stream if they did it would be an ideal crisis communication vehicle, if they do it is not advertised on their home page … [Read more...]
Social Media Strategy Template
Social Media strategy templates and Social Media strategy tools are often in demand by the social media marketing industry but is there such a thing? is there a one size fits all? Recently Vocus has produced a Social Media Strategy planning tool. The tool developed by Vocus and MarketingSherpa entails a Drag-and-drop module where you answer answer questions and create a social media strategy tailored to your needs. Overall it is a nice snapshot of some elements you will need to think about … [Read more...]
Social Media Measurement – Global Standards on the Horizon
I read with interest that The International Association for Measurement and Evaluation of Communication (AMEC) is joining forces with the Institute for Public Relations (IPR) and the Council of PR Firms to form a Coalition to develop global standards in social media measurement – one of the four key commitments of the Lisbon Summit Measurement Agenda 2020 initiative. When working many years ago for the global media content analysis company CARMA, AMEC set some standards for the media content … [Read more...]
Marketing Now – Forrester List of Key Articles
Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles: Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature The Post-PC Era: It's Real, But It Doesn't Mean What You Think by Sarah Rotman Epps, Forbes feature Facebook Won't Become E-Commerce Force, Analyst Says, The Wall Street Journal feature How CMOs Are Adapting For The Future, Marketing Week feature Can Mobile Apps Save Customer Loyalty Programs, CRM … [Read more...]
Do Doctors and Facebook mix?
The British Medical Association (BMA) released social media guidelines this week entitled Using Social Media: Practical and Ethical Guidance for Doctors and Students. This guide 'provides a brief overview of the challenges and potential pitfalls that health professionals may encounter when using social media. It gives practical and ethical guidance on a range of subjects including, protecting patient confidentiality, defamation, the public-private boundary and the potential impact of social … [Read more...]
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