Medical PR - ensure your pr and marketing comply Medical PR as a discipline has come a long way, from media releases to digital marketing. Ensure your agency is across the regulations for the industry. This is important to ensure they comply. Below are just some of the regulations to be mindful of if you or your agency are running a medical pr campaign. MTAA Code Of Practice Updated in 2019, The Code of Practice is a self-regulatory industry code that addresses several key areas of … [Read more...]
Psychological Assessments Australia
In October 2018 Digital Democracy has been engaged to develop a Digital Marketing Strategy for Psychological Assessments Australia PAA). PAA is a leading psychological assessments organisation with a strong 25 year heritage. Digital Democracy is helping build on that heritage with a digital marketing strategy to boost engagement with their key stakeholders. Jenni really knows her stuff. She delivered a detailed digital marketing strategy for my company on time and on budget. Her analyses were … [Read more...]
What is Your Digital Marketing Recipe for Success?
By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 will finally see the technology blossom as new AI tools come to market. These technologies are no … [Read more...]
Branding 101’s
How important is Branding? “A great brand comes from a place of truth about what a business authentically represents, and about what its products means to its customers. It’s not magic, it’s insight.” What is a Brand? Ever wondered what it is that drives people to queue up outside Apple stores from the night before the launch of a new iPhone? Or why is the urge to own a pair of Nike's or sport a Rolex so strong that you would happily forgo dine outs and your regular coffee to save up … [Read more...]
Healthcare Digital Marketing: What are People Searching for Online?
Healthcare digital marketing is now clearly under the spotlight! A large number of people share and search for health-related information on Web-based social media. This activity has been increasing over the past 10 years and yet to date we have known little about who is posting and what information they are sharing. Recently a study based in the United States was published in J Med Internet Res 2015;17(4):e106 and these were their findings: Objective: The aims of this study were to … [Read more...]
Medical Marketing News Wrap up
Medical marketing and public health is one of our passions and over the past two weeks these were the stories we were following in the news: 1. Brazilian Journalists Delve Deep Into Digital Journalists in Brazil covering the Zika virus have been using Facebook video debates with scientist, data visualization projects and infographics to show how it spreads. Brazilian journalists have adopted a wide range of storytelling techniques and tools to cover the various aspects of this health … [Read more...]
Healthcare Content Marketing
Yesterday I had the good fortune of running a Healthcare Content Marketing Masterclass for the Remarkable organisation. The startups are all involved in the health/tech space so understanding the basics of health pr is vital. The Remarkables A little bit of background first! The organisation is Australia's first disability focused impact Accelerator. They work with inclusive startups to support them with mentors, masterclasses and user testing. The 16-week program is tailored for startups … [Read more...]
Non Profit Digital Marketing Trends 2016
Recently the 2016 Digital Outlook Report: Nonprofit Trends and Strategy was released and while the study was based in the US it does have some marketing insights for local non profits: 49% of respondents will be investing more budget in Social Media Promotion / Communication in 2016. This is because many future followers/ supporters can be found across a variety of social channels, and orgs are putting most of their plans and strategy into Facebook this year. The report has found that … [Read more...]
Is your Social Media Agency Walking the Talk?
Are you in the middle of selecting a social media agency? digital has now crossed many borders ranging from the traditional advertising agency through to pr agency and web agency. It's now embedded or should be in communication functions as part of a core skill set. When it comes to choosing an agency the key questions you should ask yourself is are they walking the talk? 1. Have they had experience in blogging - are they blogging for their own agency? Many agencies want to provide … [Read more...]
Healthcare social media marketing – What I have learnt in the past 9 years
With #MayoInOz in full swing in Brisbane this week it got me thinking about what I have personally learnt about healthcare social media marketing for the past 9 years and here they are! 1. Industry in Transition Whether it is hospitals, health care providers or public health organisations and publishers each area is now in transition due to digital disruption. A few years ago I was engaged by the Medical Journal of Australia to run a training course on social media. They were taking the … [Read more...]