Yesterday I had the good fortune of running a Healthcare Content Marketing Masterclass for the Remarkable organisation. The startups are all involved in the health/tech space so understanding the basics of health pr is vital.
A little bit of background first! The organisation is Australia’s first disability focused impact Accelerator. They work with inclusive startups to support them with mentors, masterclasses and user testing. The 16-week program is tailored for startups looking to build suitable enterprises that have a big social impact.
As a parent of a daughter with cerebral palsy, this subject is close to me and I am very passionate about this sector bringing my experience as a parent and as a marketer to the group was a great honour.
Healthcare content marketing is a subset of Health PR and Communications and the following Healthcare Content Marketing presentation was part of that workshop. Today consumers are looking for relevant and timely content that answers their questions so ensuring you have a content strategy is vital.
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