Medical marketing and public health is one of our passions and over the past two weeks these were the stories we were following in the news:
1. Brazilian Journalists Delve Deep Into Digital
Journalists in Brazil covering the Zika virus have been using Facebook video debates with scientist, data visualization projects and infographics to show how it spreads. Brazilian journalists have adopted a wide range of storytelling techniques and tools to cover the various aspects of this health emergency.
2. ACON launches smoking cessation campaign for LBQ women
LBQ women are aware of the risk factors attached to smoking and yet they continue to smoke at a rate double that of their heterosexual counterparts. ACON is hoping to change all that with a new groundbreaking tobacco reduction campaign, #SmokeFreeStillFierce.
(Disclosure Digital Democracy assisted in the roll out of the campaign)
3. Is Social Media Making People Depressed?
A recent US based study sponsored by the National Institute for Mental health identified a ‘strong and significant association between social media use and depression in a … sample of US young adults.
4. Sea Hero Quest Crowdsources Data
Sea Hero Quest was specifically designed to create the world’s largest sourced data set to improve navigation to help manage dementia. Sea Hero Quest was designed by collaboration by scientists from the University College London, University of East Anglia, Alzheimer’s Research UK and game designers from Glitchers.
5. Can Crowdsourcing help make life easier for those with disabilities?
29 projects have received a total of $20 million in funding from Google’s Google Impact Challenge: Disabilities awards. Several of the initiatives rely on crowdsourcing information to help those with special needs.
On a final note, Digital Democracy delivered a Healthcare Content Marketing Masterclass to the innovative Remarkable organisation. This was a fantastic opportunity to meet the selected teams participating in the highly worthwhile 16 week course.