We interviewed Maz Khan a key speaker at Digital Hospital of the Future conference for a mini Q&A. Professional Background Maz Khan has over 30 years of experience in the international healthcare industry working with multinational pharmaceuticals and healthcare companies in Australia, Baxter, Lilly, Aventis and Wyeth. He contributed to these companies in operations, sales and marketing and market research management In his last role as Director of the Head of Healthcare Division of … [Read more...]
Medical Marketing: Finding Reputable Content Online
Yesterday I was interviewed by ABC 702 regarding how to find authoritative healthcare content online a must know topic for medical marketing. Here are some of my tips: Review the URL and understand how information is organised on the web. For example, .org is an organisation, edu education and government is .gov. When selecting reputable information go to these websites for the more reputable disease information Beware of Bias - examine the site's purpose and look carefully at the … [Read more...]
Healthcare Digital Marketing: What are People Searching for Online?
Healthcare digital marketing is now clearly under the spotlight! A large number of people share and search for health-related information on Web-based social media. This activity has been increasing over the past 10 years and yet to date we have known little about who is posting and what information they are sharing. Recently a study based in the United States was published in J Med Internet Res 2015;17(4):e106 and these were their findings: Objective: The aims of this study were to … [Read more...]
Medical Marketing News Wrap up
Medical marketing and public health is one of our passions and over the past two weeks these were the stories we were following in the news: 1. Brazilian Journalists Delve Deep Into Digital Journalists in Brazil covering the Zika virus have been using Facebook video debates with scientist, data visualization projects and infographics to show how it spreads. Brazilian journalists have adopted a wide range of storytelling techniques and tools to cover the various aspects of this health … [Read more...]
Healthcare Content Marketing
Yesterday I had the good fortune of running a Healthcare Content Marketing Masterclass for the Remarkable organisation. The startups are all involved in the health/tech space so understanding the basics of health pr is vital. The Remarkables A little bit of background first! The organisation is Australia's first disability focused impact Accelerator. They work with inclusive startups to support them with mentors, masterclasses and user testing. The 16-week program is tailored for startups … [Read more...]
Healthcare Digital Marketing – Have you had your checkup lately?
Social Media Impact and B2B Industries
This week A TrackMaven (US based study) tracked over 500,000 pieces of content for 316 B2B brands over the last 12 months. The results were quite surprising. When you think of which social media platform is used for B2B marketing the first platform that comes to mind is LinkedIn. LinkedIn was proven to be the social media Follower magnet having the largest median audience. Looking at social media Engagement however … [Read more...]
Healthcare Content Marketing Tips – Infographic
We had a great response to our recent Healthcare Content Marketing - Top 10 Tips article so we have turned it into an infographic - enjoy! … [Read more...]
Is your Social Media Agency Walking the Talk?
Are you in the middle of selecting a social media agency? digital has now crossed many borders ranging from the traditional advertising agency through to pr agency and web agency. It's now embedded or should be in communication functions as part of a core skill set. When it comes to choosing an agency the key questions you should ask yourself is are they walking the talk? 1. Have they had experience in blogging - are they blogging for their own agency? Many agencies want to provide … [Read more...]
Digital Health Report – How Aussies are adopting e-health
This month the NBN delivered the Digital Health at Home report. The key findings included: Aussies are managing health at home: Half of respondents who use telehealth (50 per cent) access it for convenience, one third (34 per cent) use it to better manage personal or family health, and one in five (21per cent) use it when they can’t get in to see a doctor; Parents are saving time and money online; Around one third (37 per cent) of pregnant women and new parent respondents harness … [Read more...]