We had a great response to our recent Healthcare Content Marketing - Top 10 Tips article so we have turned it into an infographic - enjoy! … [Read more...]
Is your Social Media Agency Walking the Talk?
Are you in the middle of selecting a social media agency? digital has now crossed many borders ranging from the traditional advertising agency through to pr agency and web agency. It's now embedded or should be in communication functions as part of a core skill set. When it comes to choosing an agency the key questions you should ask yourself is are they walking the talk? 1. Have they had experience in blogging - are they blogging for their own agency? Many agencies want to provide … [Read more...]
Healthcare Content Marketing – Top Ten Tips
Healthcare content marketing tips With so many people turning to the Internet to find health and wellness information it is important to have a robust content marketing healthcare strategy. 1 Start with a Strategy. Ad hoc content marketing is expensive, not targeted and ineffective. Develop your content marketing strategy and execute to ensure you hit your content objectives. Look at ways to include Paid/Owned and Earned content and always start with a Content Audit before you develop a … [Read more...]
Social Media Management
Whenever I visit clients one of the first distinctions I need to make with them is about Campaigns versus ongoing Social Media management. Many clients are focused on the campaign of the moment whether it is promoting an event or promoting a new product or service. That is a natural state as we are all driven often by our calendars of things to do. It is however important to look at ongoing social media management as this is your foundation on which to build campaigns. The analogy is … [Read more...]
Healthcare Digital Marketing Trends – 2016
Healthcare Digital Marketing Trends in 2016 In the digital age, patients are much less dependent on medical professionals' advice and increasingly taking control of their health and accessing health information online . The reality is that eyeballs are increasingly shifting online and health information seeking behaviour has changed forever. Along with this shift is the ever-changing digital marketing landscape and in this article, we examine some of the top five trends. Healthcare … [Read more...]
Government Social Media -Fairfield City Council
Social Media for Government Digital Democracy was engaged to run training for the communication team. The Council were yet to embark on incorporating social media platforms and training incorporated areas such as Governance, Content Planning, Metrics and Measurement and Strategy. … [Read more...]
State of Digital Marketing in Australia and New Zealand – 2015 Report
EConsultancy in Association with Marketo just released the State of Digital Marketing in ANZ these are the highlights: Nearly half (45%, up from 40% in 2013) of responding organisations saying they have increased their marketing budgets in 2015. Compared to 2013, the proportion of organisations increasing their marketing budgets by more than 50% has increased by a factor of six, from 2% to 12% this year. In terms of the types of digital marketing technology companies plan to increase … [Read more...]
Healthcare Big Data- Matt Lee -dwellsense
LIVE BLOG - HEALTH 2.0 SAN FRAN USA The dwell sense app turns a normal tablet into an in-house dashboard It tracks medication compliance and basic tasks around the house It was sent to home of 40 elderly people For the study It helps them to be self aware of their actions at home The data can also be used from clinical sense to see a decline in help such as when patients start to miss medications or not perform basic activities well This tool is like flying with instruments! (says a … [Read more...]
Social Media Strategy Checklist
As the year draws to a close it is a great time to review your Social Media Strategy. As with all strategies refinement should happen continuously all year but I also like to do a year-end review: These are just a few things up for review: 1. Audience - Are you engaging with the right crowd? Are you hitting your qualitative and quantitative targets? 2. Metrics - are you happy with the metrics you are collecting? Have you added new objectives along the way and now need to find a metric that … [Read more...]
Open Access Social Media Guidelines for Pharma
Webicina (the world’s first and only free service that provides curated medical social media resources in over 80 medical topics) has just launched the Open Access Social Media Guidelines for Pharma. The document (freely downloadable) is a 14 page summary that was developed in the US because drug companies, healthcare professionals and e-patients had been waiting too long for the FDA guidelines on Social Media. While our Australian industry has some differing regulations many of the … [Read more...]