Webicina (the world’s first and only free service that provides curated medical social media resources in over 80 medical topics) has just launched the Open Access Social Media Guidelines for Pharma.
The document (freely downloadable) is a 14 page summary that was developed in the US because drug companies, healthcare professionals and e-patients had been waiting too long for the FDA guidelines on Social Media.
While our Australian industry has some differing regulations many of the guidelines are appropriate and cover basic areas such as Social Media Rules of Engagement but it also covers individual guidelines on each platform such as Youtube, Facebook and Twitter.
The main editors of the Guidelines were:
Dr. Bertalan Mesko (@Berci) Dr. Felix Jackson (@felixjackson) Silja Chouquet (@whydotpharma) Andrew Spong (@andrewspong) Denise Silber (@health20paris) Rob Halkes (@rohal)
Interested in Social Media and Pharma? you might be interested in these additional sources:
- Guidelines published by the Australian Medical Association
- Guidelines published by the American Medical Association
- Who Should Manage Your Social Media Strategy (published by Kent Bottles, MD)
- Hospital Sant Joan de Déu Barcelona social media policy (Spanish) (in PDF in English)
- Online database of social media policies
- Mayo Clinic SM policy for employees
- MD Anderson Center Blog Policies and Guidelines
- Mount Sinai Medical Center Social Media Guideline
- Vanderbilt Social Media Policy
- Cleveland Clinic SM policy
- Washington University SM guidelines
- Turkish pharma industry guidance for digital communication (PDF)
Recommended by Silja Chouquet:
- Roche corporate social media guidance: https://www.roche.com/socialmedia
- Pfizer being transparent about its social media presence: https://www.pfizer.com/news/social_media/social_media.jsp
- Dose of Digital pharma social media wiki: https://www.doseofdigital.com/healthcare-pharma-social-media-wiki/#cforms_q
Recommended by Andrew Spong:
- ‘How Pfizer created a practical social media playbook for employees’, SmartBlogs https://smartblogs.com/socialmedia/2011/01/06/andys-answers-how-pfizer-created-a-practical-social-media-playbook-for-employees/ (accessed 10 May 2011).
- ‘Looking ahead: social media and the industry, AZ Health Connections ‘How Pfizer created a practical social media playbook for employees’ https://www.azhealthconnections.com/azhealthconnections/2011/02/looking-ahead-social-media-and-the-industry.html (accessed 10 May 2011)