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Healthcare Social Media: Maximising Social Media to Enable Increased Patient Engagement

September 28, 2019

Social media and social networking sites are crucial tools in communicating in real-time. The Online Journal of Public Health Informatics looked at the uses of these tools in public health and medicine. Today, higher-quality studies are available to enable healthcare professionals to gain a deeper insight into the effective uses of social media. Why Use Social Media in Healthcare? As Boulous describes, social networking sites are now collaborative, mediated environments used to build … [Read more...]

Filed Under: healthcare marketing, healthcare social media, medical marketing Tagged With: digital marketing health, health professionals, healthcare, healthcare content marketing, healthcare marketing, medical pr, patient health, public health

Medical Marketing: Finding Reputable Content Online

November 25, 2016

Yesterday I was interviewed by ABC 702 regarding how to find authoritative healthcare content online a must know topic for medical marketing. Here are some of my tips: Review the URL and understand how information is organised on the web. For example, .org is an organisation, edu education and government is .gov. When selecting reputable information go to these websites for the more reputable disease information  Beware of Bias - examine the site's purpose and look carefully at the … [Read more...]

Filed Under: Digital marketing, Health 2.0, healthcare marketing Tagged With: digital health, health content, health information, healthcare content, healthcare content marketing, healthcare marketing, medical marketing

Healthcare Digital Marketing: What are People Searching for Online?

June 19, 2016

medical marketing

Healthcare digital marketing is now clearly under the spotlight! A large number of people share and search for health-related information on Web-based social media. This activity has been increasing over the past 10 years and yet to date we have known little about who is posting and what information they are sharing. Recently a study based in the United States was published in  J Med Internet Res 2015;17(4):e106 and these were their findings: Objective: The aims of this study were to … [Read more...]

Filed Under: Communication, Digital marketing, Digital PR, healthcare marketing, Marketing and PR, medical marketing, Online, Online Communities, Social Media, Social Media Strategy, Twitter Tagged With: healthcare, healthcare content, healthcare content marketing, healthcare digital marketing, healthcare social media

Medical Marketing News Wrap up

May 7, 2016

Medical marketing and public health is one of our passions and over the past two weeks these were the stories we were following in the news: 1. Brazilian Journalists Delve Deep Into Digital  Journalists in Brazil covering the Zika virus have been using Facebook video debates with scientist, data visualization projects and infographics to show how it spreads.  Brazilian journalists have adopted  a wide range of storytelling techniques and tools to cover the various aspects of this health … [Read more...]

Filed Under: Communication, Crisis Communications, healthcare marketing, Marketing and PR, medical marketing, Online, Twitter Tagged With: healthcare content marketing, medical marketing, social media health

Healthcare Content Marketing

April 28, 2016

Yesterday I had the good fortune of running a Healthcare Content Marketing Masterclass for the Remarkable organisation. The startups are all involved in the health/tech space so understanding the basics of health pr is vital. The Remarkables A little bit of background first! The organisation is Australia's first disability focused impact Accelerator. They work with inclusive startups to support them with mentors, masterclasses and user testing. The 16-week program is tailored for startups … [Read more...]

Filed Under: Communication, Digital marketing, Digital PR, Health 2.0, healthcare marketing, Marketing and PR, medical marketing Tagged With: health digital marketing, health pr, healthcare, healthcare content marketing, medical healthcare marketing, medical marketing

Healthcare Digital Marketing – Have you had your checkup lately?

April 8, 2016

… [Read more...]

Filed Under: Communication, healthcare marketing, Market Research, medical marketing, Social Media Strategy Tagged With: health marketing, healthcare content marketing, healthcare digital services, medical digital marketing, medical marketing compan, medical marketing company

Social Media Impact and B2B Industries

April 7, 2016

This week A TrackMaven (US based study) tracked over 500,000 pieces of content for 316 B2B brands over the last 12 months. The results were quite surprising. When you think of which social media platform is used for B2B marketing the first platform that comes to mind is LinkedIn. LinkedIn was proven to be the social media Follower magnet having the largest median audience.               Looking at social media Engagement however … [Read more...]

Filed Under: Communication, healthcare marketing, medical marketing, Social Media, Social Media Strategy, Twitter Tagged With: b2b marketing, health 2.0, healthcare content marketing, medical, medical marketing

Healthcare Content Marketing Tips – Infographic

April 4, 2016

We had a great response to our recent Healthcare Content Marketing - Top 10 Tips article so we have turned it into an infographic - enjoy! … [Read more...]

Filed Under: Communication, Digital marketing, Health 2.0, healthcare marketing, Social Media, Social Media Strategy Tagged With: health and online communication, healthcare, healthcare content marketing, healthcare digital marketing, healthcare digital marketing services, healthcare social media, medical marketing, medical marketing company sydney

Healthcare Content Marketing – Top Ten Tips

March 11, 2016

Healthcare content marketing tips With so many people turning to the Internet to find health and wellness information it is important to have a robust content marketing healthcare strategy. 1 Start with a Strategy. Ad hoc content marketing is expensive, not targeted and ineffective. Develop your content marketing strategy and execute to ensure you hit your content objectives. Look at ways to include Paid/Owned and Earned content and always start with a Content Audit before you develop a … [Read more...]

Filed Under: Communication, Digital marketing, Digital PR, Health 2.0, healthcare marketing, Social Media, Social Media Strategy Tagged With: health marketing, healthcare content marketing, medical marketing

The Medical Journal of Australia

February 22, 2016

Social media training for The Medical Journal of Australia

The Medical Journal of Australia is a prestigious journal with considerable heritage but it needed to be moved into the digital age. We ran a detailed social media training session and mentored the team. The journal embarked on setting up and utilising a range of social media platforms to engage with their key stakeholders. … [Read more...]

Filed Under: Featured, Projects Tagged With: content strategy, digital strategy, healthcare, healthcare content marketing, medical marketing, medical marketing sydney, Social Media, training

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