By Sym Yeow and Jenni Beattie Social media for hospitals? they may seem, unlikely bedfellows, however, today health consumers expect to communicate with health institutions such as hospitals via a range of different online platforms. Convince & Convert recently conducted a media study on 53 of the top hospitals in the USA, and based on this we are able to identify what it takes to produce the best social media content. We also know that every social media strategy is unique however … [Read more...]
Family Planning NSW Cyber Attack, Social Media and Crisis Communications
Crisis Communications: Today at 11.37am The Sydney Morning Herald reported that an attack on the Family Planning NSW website potentially exposed the personal information of up to 8000 clients, including women who have booked appointments or sought advice about abortion, contraception and other services over the past 2½ years. Read More While Family Planning NSW had notified each person in their database about the breach and set up a phone hotline and dedicated contact email there was a lack … [Read more...]
Social Media Consultant – Sydney
Hi, I am the Director of Digital Democracy. If you require a social media consultant for your business do get in touch. I have worked with a great many organisations as varied as Merck Pharmaceutical through to non-profits such as New Horizons and PetRescue. I also teach Digital Media at The University of Technology Sydney. I tailor my services to ensure they meet your exact business requirements. I have worked with clients face to face or via Skype and I have worked in communications … [Read more...]
Merck Pharmaceuticals
Digital Democracy mentored the team and produced a Social Media Playbook to guide their online engagement processes. In 2017 we also conducted a social media training session and incorporated Global handbooks and guides. In a highly regulated industry, governance is vital to pharmaceutical clients. Read what our recent client Merck said about our services: We obtained Jenni's services to create our local digital strategy for social media in particular twitter. We had no … [Read more...]
Medical Marketing News Wrap up
Medical marketing and public health is one of our passions and over the past two weeks these were the stories we were following in the news: 1. Brazilian Journalists Delve Deep Into Digital Journalists in Brazil covering the Zika virus have been using Facebook video debates with scientist, data visualization projects and infographics to show how it spreads. Brazilian journalists have adopted a wide range of storytelling techniques and tools to cover the various aspects of this health … [Read more...]
Email subject lines – beware
Today in my inbox I received an email with the subject line " Some very sad news..." as you can imagine seeing that I rapidly opened up the email to see that the email was about the end of a free trial for cosmetic brand Nude by Nature. Now confession, I did subscribe to that newsletter but in my inbox the email name that comes up is of Clint Dowdell so it looks like a personal email (shown above) and with that extremely tacky subject line it is sure to stand out. But it gets worse. I then … [Read more...]
Mouthwash Recalled But Online Crisis Comms Looks Anything but Fresh
At 5.55pm today News online ran with a story Mouthwash Recalled Over Bacteria Scare. My first thought was to view the Colgate Palmolive website where I expected to find at least a news item or ticker regarding the issue. But nothing. I then went into the actual product page for Savacol once again nothing! Next stop Twitter - it doesn't appear Colgate have a company Twitter stream if they did it would be an ideal crisis communication vehicle, if they do it is not advertised on their home page … [Read more...]
Qantas Dispute and Social Media
With the Qantas lockdown in full swing social media platforms are abuzz with commentary. On Facebook this evening the following wordcloud was developed using fan feedback from the 10pm Qantas posting. Also the picture at right was uploaded to the photo file on their Facebook page. It will be interesting to see if consumers start uploading pics of themselves stranded at airports. Conversations from the wordcloud above centred on the CEO, Joyce, the unions and words such as 'shame' and 'shares' … [Read more...]
Oh Nuts! – Lindt Recall – Crisis Communications and Social Media
It is your worst nightmare as a retailer, it is your biggest trading season and you have a product recall in place. That is where Lindt has found itself this week. They said of the recall "We were recently made aware that elements of peanut butter were found in the 16g milk egg, and have immediately confirmed the issue and informed FSANZ and the NSW Food Authority. We are placing a voluntary recall on all potentially affected products, as any consumers who have a peanut allergy or intolerance … [Read more...]
Kelloggs (US) cereal recall: Lessons for online crisis communications
Yesterday Kelloggs (US)voluntarily recalled a variety of cereals due to a strange odour. But how are they faring with regard to online crisis communications management? First up a check of their website shows a recall message on the homepage so they are off to a good start. Within the recall message there are a range of well crafted FAQs regarding the recall. Viewing the Australian Kelloggs website there is no mention of the recall yet Australians hooked into Twitter and reading about the … [Read more...]