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Online Crisis Communications: Vitamins and Breast Cancer Study

April 18, 2010

Quick scan of news today revealed a new study linking vitamins to breast cancer. The study  was conducted by Sweden's Karolinska Institute and published in the American Journal of Clinical Nutrition. How would the relevant organisations respond? First off the rank Blackmores - a leading complementary therapies organisation.  It is noted that they have a response to the study on their Facebook wall  (midday Sunday) - with an engaged and large fan base (4380) this is a great use of a social … [Read more...]

Filed Under: Crisis Communications Tagged With: blackmores, breast cancer, cancer and vitamins, cancer council, crisis communications and vitamins, vitamins

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