I regularly contribute to the trade journal Pharma in Focus and in 2015 I was interviewed in an article Is Pharma Getting Over Social Media Fears?' These were the key takeaways: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated framework There are many opportunities for pharmaceuticals to benefit from social media interactions such as market research insights, enhanced reputation, … [Read more...]
Social Media Strategy Checklist
As the year draws to a close it is a great time to review your Social Media Strategy. As with all strategies refinement should happen continuously all year but I also like to do a year-end review: These are just a few things up for review: 1. Audience - Are you engaging with the right crowd? Are you hitting your qualitative and quantitative targets? 2. Metrics - are you happy with the metrics you are collecting? Have you added new objectives along the way and now need to find a metric that … [Read more...]
Marketing Now – Forrester List of Key Articles
Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles: Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature The Post-PC Era: It's Real, But It Doesn't Mean What You Think by Sarah Rotman Epps, Forbes feature Facebook Won't Become E-Commerce Force, Analyst Says, The Wall Street Journal feature How CMOs Are Adapting For The Future, Marketing Week feature Can Mobile Apps Save Customer Loyalty Programs, CRM … [Read more...]
Social Media: Experimentation to Transformation
Forrester has released a new report, Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation. The report identifies five key stages from Laggards through to Innovators. You can read more on the Forrester Blog … [Read more...]
Social Media – State of Play
A fortnight ago I taught a Social Media course in conjunction with Net101. Along with working for a range of clients I also teach a Masters Communications subject at UTS called Rethinking Media (essentially about the changes that Social Media is bringing to the communications professional). In both these environments I am always interested in hearing what is happening within organisations regarding the integration of social media into the business. These are some of my observations from both … [Read more...]
HBR Whitepaper:Taking Social Media from Talk to Action
Recently the Harvard Business Review surveyed over 2000 companies to examine the way they are currently using social media. While they found that uptake was high for many companies use was still experimental. These are just a few of the findings from the report: 31% do not measure effectiveness of social media Less than 23% uses social media analytic tools 7% integrate social media into existing marketing activities 12% identified themselves as effective users of social media 75% said … [Read more...]
Do you have a social media marketing strategy?
In a recent study by Digital Brand Expressions, 52% of social marketers are operating “without a game plan,” similar to the 50% found in April 2010 by R2integrated this was discussed recently in an emarketer article. The following image shows the activities that organisations are currently participating in indicating that many organisations are clearly at the beginning of their social media journey building the foundations for more sophisticated activities. The study also showed that … [Read more...]
Word of Mouth Marketing
Today I came across a great booklet regarding WOM by GasPedal called Word of Mouth Crash Course It was created by an artist called Mike Rohde and it is like a comic book filled with ideas on how to get people talking. Some of the topics include: The 5 Ts of Word of Mouth Marketing How to deal with detractors How to create content that travels Even though I have been immersed in WOM for some years now you can never stop learning! … [Read more...]
Burning the Social Media Midnight Oil
You know the drill up at 11pm on Twitter, a quick jump over to LinkedIn and don't forget to add some videos to your YouTube platform. Sound familiar? After consulting to a variety of organisations on social media strategy one of my first questions is resourcing. While many believe social media to be inexpensive it is important to highlight that it needs to managed and that does take time. On that note I came across a great articled by IMedia Connection called How to avoid Social Media … [Read more...]
Engaging Consumers – P&G test drives product reviews
An article in NMA today caught my eye. The article reported that P&G recently launched product rating and review functions on its Head & Shoulders and Ariel (clothes washing detergent) brand websites as part of a strategy to engage consumers with its brands. Users can now submit a review of a product with a star rating with P&G among the first of a major FMCG company to go down the 'review' path. Interested to see how many people have the time or inclination! to review washing … [Read more...]