At 5.55pm today News online ran with a story Mouthwash Recalled Over Bacteria Scare. My first thought was to view the Colgate Palmolive website where I expected to find at least a news item or ticker regarding the issue. But nothing. I then went into the actual product page for Savacol once again nothing! Next stop Twitter - it doesn't appear Colgate have a company Twitter stream if they did it would be an ideal crisis communication vehicle, if they do it is not advertised on their home page … [Read more...]
Twitter Stories – A new way to connect
We have always known that Twitter is a powerful online platform think large scale political revolutions through to smaller charity wins. Well this week Twitter launched Twitter Stories to showcase interesting and innovative uses of the social media platform. Twitter said on their blog "Each story reminds us of the humanity behind Tweets that make the world smaller". Users can submit their own stories by tweeting at @TwitterStories or including the hashtag #TwitterStories in their tweets. Among … [Read more...]
Qantas Dispute and Social Media
With the Qantas lockdown in full swing social media platforms are abuzz with commentary. On Facebook this evening the following wordcloud was developed using fan feedback from the 10pm Qantas posting. Also the picture at right was uploaded to the photo file on their Facebook page. It will be interesting to see if consumers start uploading pics of themselves stranded at airports. Conversations from the wordcloud above centred on the CEO, Joyce, the unions and words such as 'shame' and 'shares' … [Read more...]
Social Media Training
Interesting in taking your Social Media knowledge to the next level? you might be interested in an upcoming course based in Melbourne. Taking Social Media for Business to the Next Level So you've set up your organisational Twitter account and Facebook page, but now what? This workshop will assist you to take social media for business to the next level: developing your social media strategy, online content production & social distribution, social media advertising, measurement and … [Read more...]
What is Social Media?
Last night my ten year old son was asking me what I do and I mentioned I do online marketing including social media. He asked 'But what is social media?" and I explained it. He looked very puzzled and then said but that is just chatting online mum, just conversations. It was interesting kids and teens don't see what they do as coming under the term social media to them it is just life, a part of their world that doesn't need an umbrella term to matter. … [Read more...]
Snapshots 2011: Internet Use in Trip Planning and Booking
This week Tourism Research Australia has just released some new research into tourism businesses use of the internet in Australia. The internet has been steadily increasing as an information source for all visitors in recent years. In 2010, 29 million international and domestic visitors used the internet for information prior to commencing their trip, up 11% since 2007. Findings 84% of all tourism businesses that take bookings have an online presence: 71% on their own website 74% on … [Read more...]
Social Media Strategy Template
Social Media strategy templates and Social Media strategy tools are often in demand by the social media marketing industry but is there such a thing? is there a one size fits all? Recently Vocus has produced a Social Media Strategy planning tool. The tool developed by Vocus and MarketingSherpa entails a Drag-and-drop module where you answer answer questions and create a social media strategy tailored to your needs. Overall it is a nice snapshot of some elements you will need to think about … [Read more...]
Social Media Measurement – Global Standards on the Horizon
I read with interest that The International Association for Measurement and Evaluation of Communication (AMEC) is joining forces with the Institute for Public Relations (IPR) and the Council of PR Firms to form a Coalition to develop global standards in social media measurement – one of the four key commitments of the Lisbon Summit Measurement Agenda 2020 initiative. When working many years ago for the global media content analysis company CARMA, AMEC set some standards for the media content … [Read more...]
Feed the Newsfeed says ComScore
Internet marketing research company ComScore released a white paper this week that detailed which Facebook features receive the most usage and where users interact with branded content. The report showed that: -27% of Facebook browsing is on the news feed and home page - 21% of time was spent on profiles, -17% on Photos, -10% on applications, and 25% on the rest of the site The report states that "Most engagement with branded content happens on the news feed, not Pages, yet the average … [Read more...]
Marketing Now – Forrester List of Key Articles
Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles: Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature The Post-PC Era: It's Real, But It Doesn't Mean What You Think by Sarah Rotman Epps, Forbes feature Facebook Won't Become E-Commerce Force, Analyst Says, The Wall Street Journal feature How CMOs Are Adapting For The Future, Marketing Week feature Can Mobile Apps Save Customer Loyalty Programs, CRM … [Read more...]
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