This week I attended the Frocomm Social Media conference in Sydney - these were some of the key learnings: Decentralising your social media content can be empowering and productive for employees. We had a great case study from the Ray White Group discussing the grassroots approach and how it worked for her team Governance Is Critical - Lifeline discussed their new online crisis support service and the governance implications Specialist Skills - DEC PR discussed the Australian Pedigree … [Read more...]
SociABILITY:social media for people with a disability
This week Media Access Australia (MAA) has released the report, Sociability : social media for people with a disability which aims to”provide an insight into how people with disabilities can best use popular social media tools.” The objectives of the report include: “• To help consumers with disabilities participate online • To learn which social media applications are accessible • To support consumers with disabilities in performing particular tasks • To support the use of social media with … [Read more...]
Social Media Policies Update
There is no doubt that organisations need to have a Social Media Policy in place and here are some recent updates on that topic: Fair Work Australia Weighs In A decision handed down just before Christmas 2011, Commissioner Roberts of Fair Work Australia reinstated an employee of Linfox who had been dismissed for material which the employee had posted on Facebook. Commissioner Roberts noted that Linfox did not have a social media policy either at the time of the employee's dismissal, or at the … [Read more...]
Tap into Regret Theory to Engage with your Customers
This week a paper by Emily Rosenzweig and Tom Gilovich in the February 2012 issue of the Journal of Personality and Social Psychology showed that experiences and stuff lead to different kinds of regrets. The thinking goes that if you purchase an item such as guitar the associated regret is one where you compare the guitar with others and feel that perhaps in the end you didnt get the best deal. This is particularly true today when there are so many price-compare search engines. Alternatively, … [Read more...]
2012: State of Social Media Marketing
This week the State of Social Media Marketing by Awareness was released. This is an annual survey (US based) looking at a range of social media questions to gain insights into what is changing in the social media arena. Some of the insights included: The underesourcing of social media within organisations still presents a challenge. I am very aware of this issue after talking with clients but also my Masters students at UTS who are marketing managers and deal with this issue daily. Most … [Read more...]
Social Media Strategy Checklist
As the year draws to a close it is a great time to review your Social Media Strategy. As with all strategies refinement should happen continuously all year but I also like to do a year-end review: These are just a few things up for review: 1. Audience - Are you engaging with the right crowd? Are you hitting your qualitative and quantitative targets? 2. Metrics - are you happy with the metrics you are collecting? Have you added new objectives along the way and now need to find a metric that … [Read more...]
Open Access Social Media Guidelines for Pharma
Webicina (the world’s first and only free service that provides curated medical social media resources in over 80 medical topics) has just launched the Open Access Social Media Guidelines for Pharma. The document (freely downloadable) is a 14 page summary that was developed in the US because drug companies, healthcare professionals and e-patients had been waiting too long for the FDA guidelines on Social Media. While our Australian industry has some differing regulations many of the … [Read more...]
Australian Social Media Statistics
Yesterday along with NET:101 I presented an advanced Social Media course with organisations as diverse as local councils, specialist social media agencies, health ngos and others. One of the areas that can be difficult to find is local statistics on our own use of Social Media as much of the data produced is US and UK centric. Via the very lovely @em_skins I came across this data provided by EConsultancy. It is a great summary of a range of reports by companies such as AIMIA/Sensis, ComScore, … [Read more...]
Social Media and Pharmaceuticals – AE Reporting
This week it was reported in a study by Visible Technologies that 'only a tiny percentage of all posts across social media sites rise to the level of the Adverse Event Reporting (AER) government mandate. The AER requires that companies explain negative side effects from the use of a drug in a clinical trial. Only .3 percent of posts had an AER and some of those didn’t actually rise to the government threshold to mandate one'. Many pharmaceutical companies are hesitant to enter the Social Media … [Read more...]
Email subject lines – beware
Today in my inbox I received an email with the subject line " Some very sad news..." as you can imagine seeing that I rapidly opened up the email to see that the email was about the end of a free trial for cosmetic brand Nude by Nature. Now confession, I did subscribe to that newsletter but in my inbox the email name that comes up is of Clint Dowdell so it looks like a personal email (shown above) and with that extremely tacky subject line it is sure to stand out. But it gets worse. I then … [Read more...]
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