Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles: Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature The Post-PC Era: It's Real, But It Doesn't Mean What You Think by Sarah Rotman Epps, Forbes feature Facebook Won't Become E-Commerce Force, Analyst Says, The Wall Street Journal feature How CMOs Are Adapting For The Future, Marketing Week feature Can Mobile Apps Save Customer Loyalty Programs, CRM … [Read more...]
Do Doctors and Facebook mix?
The British Medical Association (BMA) released social media guidelines this week entitled Using Social Media: Practical and Ethical Guidance for Doctors and Students. This guide 'provides a brief overview of the challenges and potential pitfalls that health professionals may encounter when using social media. It gives practical and ethical guidance on a range of subjects including, protecting patient confidentiality, defamation, the public-private boundary and the potential impact of social … [Read more...]
Experience Matters
We have been involved in Marketing for over 15 years and working solidly in the Social Media space for five. To find out how to get your business engaged online contact us 0423073099 … [Read more...]
Old Communication Methods Not Working?
Talk to us and let us help you grow your business through an integrated online marketing strategy. Unsure of where to begin with Social Media? we can help! Contact me jenni@digitaldemocracy.com.au ps. we also still answer the phone 0423073099 … [Read more...]
We can help you navigate your Social Media roadtrip
Is your marketing looking slightly retro? Digital Democracy can help you navigate your social media journey. We have social media packages to suit a range of businesses. Connect with me on Twitter @jennibeattie or simply pick up the phone 0423073099 … [Read more...]
Social Media – State of Play
A fortnight ago I taught a Social Media course in conjunction with Net101. Along with working for a range of clients I also teach a Masters Communications subject at UTS called Rethinking Media (essentially about the changes that Social Media is bringing to the communications professional). In both these environments I am always interested in hearing what is happening within organisations regarding the integration of social media into the business. These are some of my observations from both … [Read more...]
Bring your Event to Life – Social Media for Beginners
Perhaps you dabble in Facebook? tweet occasionally but wonder how you can make Social Media work for you for events? In this short post we give you a few tips to get started. Firstly, there are many good primers on Social Media so start reading! The Govt recently launched Digital Business a site that includes an overview on Social Media as well as other key online elements. There are also lots of videos out there regarding how Social Media has finally hit the mainstream – for something … [Read more...]
Grey-Haired Set invading Facebook
An article in ReadWriteWeb recently highlighted the changing demographics in one social media platform: Facebook. Summary: " College and high school users have declined in absolute number by 20% and 15% respectively in a mere six months, according to estimates Facebook provides to advertisers that were archived for tracking by an outside firm. Facebook users aged 55 and over have skyrocketed from under 1 million to nearly six million in the same time period. There are more Facebook users over … [Read more...]
Social Media: Tending the Garden
I came across a great article today in Harvard Business about some of the less sexy sides of Social Media - the continual maintenance that you need to do such as 'seeding' and 'weeding' that are necessary if you want your social media engagement to flourish. It is an important area and one that I talk to my clients about - who will be the designated social media champions internally? do they have time? what is the org. structure? who has what skillsets/interests and who is already dabbling in … [Read more...]
Digital consumers have stronger relationships with brands
Digital consumers have stronger relationships with brands than non-digital consumers. This was the finding from Millward Brown, who analysed WPP's BrandZ database recently. The report compared the brand relationships of digital consumers with those of non-digital consumers across all categories and countries. The findings: that digital consumers have 15% stronger relationship with a typical brand. For some categories such as airlines they have a 93% stronger brand relationship while others … [Read more...]
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