As marketing students we all probably remember the four Ps: Product, Pricing, Placement and Promotion - the traditional model of marketing. Today marketing has been reinvented and the Ps are being replaced with Cs - Collaboration, Creativity, Connection and Communication. Brands now need to tap into those online community connections and hence the term Swarm Marketing was born. Recently Dell revealed Dell Swarm a new marketing scheme in Singapore. As discussed by the Ebiquity Blog it goes … [Read more...]
Social Media: The week of Online Influence
It has been a week of 'Influence' locally with Ross Dawson launching the Influence Landscape Framework and Gavin Heaton summarising and commenting on some of the recent findings and blogposts. Internationally 'influence' was also being discussed in a paper by the Harvard School of Business and in the latest issue of Business Week where the cover page stated "What's a friend worth". The Harvard Paper The Harvard School of Business paper entitled Do Friends Influence Purchases in a Social … [Read more...]
Google introduces the Wonder Wheel
Information Aesthetics one of my favourite blogs brought the following to my attention: "Google recently introduced its so-called Wonder Wheel as an addition to its normal results page. .. this new feature shows how Google might be slowly stepping into the search visualization space. You should be able to see the graph for yourself, either by following the link above, or by choosing the "Show Options..." link immediately under the search box on a results page." As a digital marketer this is a … [Read more...]
Global Online Media Landscape – Part One
The Global Online Media Landscape report by Nielsen has just been released and there are some interesting findings. Some key takeouts include: Online display advertising's share of revenue has plateued at 20% of total online ad spend in the US Online video has high engagement levels Search continues to be indispensible tool for online with search across social media networks the likely next opportunity Long term prospects for the global online medium continue to be bright. Shopping … [Read more...]
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