Digital Democracy mentored the MaxMediaLab team to win the eBay Fashion account. This included working on the digital strategy, presentation recommendations and taking the team through the pitch process. … [Read more...]
Government Social Media -Fairfield City Council
Social Media for Government Digital Democracy was engaged to run training for the communication team. The Council were yet to embark on incorporating social media platforms and training incorporated areas such as Governance, Content Planning, Metrics and Measurement and Strategy. … [Read more...]
State of Digital Marketing in Australia and New Zealand – 2015 Report
EConsultancy in Association with Marketo just released the State of Digital Marketing in ANZ these are the highlights: Nearly half (45%, up from 40% in 2013) of responding organisations saying they have increased their marketing budgets in 2015. Compared to 2013, the proportion of organisations increasing their marketing budgets by more than 50% has increased by a factor of six, from 2% to 12% this year. In terms of the types of digital marketing technology companies plan to increase … [Read more...]
Digital Disruption: Gartner Information and Analytics Predictions Through to 2020
In Gartner's recent report these are some of the highlight predicted to influence the way we do business: Digital Marketing In "Predicts 2015: Digital Marketers Will Monetize Disruptive Forces," we focus on the transformative power of information-based innovation and how digital marketers can leverage the creative disruption in the field of digital marketing as the "connected economy" continues to transform the nature of competition. By 2017, a significant disruptive digital business, … [Read more...]
Healthcare social media marketing – What I have learnt in the past 9 years
With #MayoInOz in full swing in Brisbane this week it got me thinking about what I have personally learnt about healthcare social media marketing for the past 9 years and here they are! 1. Industry in Transition Whether it is hospitals, health care providers or public health organisations and publishers each area is now in transition due to digital disruption. A few years ago I was engaged by the Medical Journal of Australia to run a training course on social media. They were taking the … [Read more...]
Online Retailer Conference – Day 1
Today was the first day of the Online Retailer conference in Sydney. There was a lineup of fantastic speakers ranging from the prolific Nordstrom through to our own superstars such as Seafolly. Here are a list of some key takeaways: Customer first and always. There was much discussion of customer insights and building a 'community' not simply a customer Doing things for the right reason - Thinking of using notifications? is this of benefit to your client or simply a push for dollars? … [Read more...]
Online Retailer Conference – Sydney
This week we are off to Online Retailer the premier retail conference in Sydney. Online Retailer brings the Australasian industry together, people and businesses in retail that innovates and disrupt. This year speakers include: Alistair Venn from Groupon, Aaron Smith from Nordstrom and others! The workshop starts tomorrow and we will be live-tweeting from the event. Online Retailer Conference … [Read more...]
2012: State of Social Media Marketing
This week the State of Social Media Marketing by Awareness was released. This is an annual survey (US based) looking at a range of social media questions to gain insights into what is changing in the social media arena. Some of the insights included: The underesourcing of social media within organisations still presents a challenge. I am very aware of this issue after talking with clients but also my Masters students at UTS who are marketing managers and deal with this issue daily. Most … [Read more...]
Australian Social Media Statistics
Yesterday along with NET:101 I presented an advanced Social Media course with organisations as diverse as local councils, specialist social media agencies, health ngos and others. One of the areas that can be difficult to find is local statistics on our own use of Social Media as much of the data produced is US and UK centric. Via the very lovely @em_skins I came across this data provided by EConsultancy. It is a great summary of a range of reports by companies such as AIMIA/Sensis, ComScore, … [Read more...]
Social Media Strategy Template
Social Media strategy templates and Social Media strategy tools are often in demand by the social media marketing industry but is there such a thing? is there a one size fits all? Recently Vocus has produced a Social Media Strategy planning tool. The tool developed by Vocus and MarketingSherpa entails a Drag-and-drop module where you answer answer questions and create a social media strategy tailored to your needs. Overall it is a nice snapshot of some elements you will need to think about … [Read more...]
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