Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with smaller, niche communities. This kind of intimacy gives empowerment to the individual instead of viewing them as a number. This then enables them to share their … [Read more...]
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Healthcare Social Media: Maximising Social Media to Enable Increased Patient Engagement
Social media and social networking sites are crucial tools in communicating in real-time. The Online Journal of Public Health Informatics looked at the uses of these tools in public health and medicine. Today, higher-quality studies are available to enable healthcare professionals to gain a deeper insight into the effective uses of social media. Why Use Social Media in Healthcare? As Boulous describes, social networking sites are now collaborative, mediated environments used to build … [Read more...]
Healthcare Digital Marketing: What are People Searching for Online?
Healthcare digital marketing is now clearly under the spotlight! A large number of people share and search for health-related information on Web-based social media. This activity has been increasing over the past 10 years and yet to date we have known little about who is posting and what information they are sharing. Recently a study based in the United States was published in J Med Internet Res 2015;17(4):e106 and these were their findings: Objective: The aims of this study were to … [Read more...]
Healthcare Digital Marketing Trends – 2016
Healthcare Digital Marketing Trends in 2016 In the digital age, patients are much less dependent on medical professionals' advice and increasingly taking control of their health and accessing health information online . The reality is that eyeballs are increasingly shifting online and health information seeking behaviour has changed forever. Along with this shift is the ever-changing digital marketing landscape and in this article, we examine some of the top five trends. Healthcare … [Read more...]
Consumer Health Site Launched in Australia
This month a new Australian website entitled Patient Opinion was launched. The site asks health consumers to submit their experience good bad or ugly to the site. The owners of the site are were founded in the UK in 2005 and since then has grown to be the UK's leading independent non-profit feedback platform for health services. Patient Opinion Australia (POA) was established in 2012 and, similar to its UK counterpart, is registered as an independent not-for-profit charitable institution. The … [Read more...]
Communicating Health Risks – Swine Flu Online
Over a sunday breakfast that included a BLT I opened the papers to read about the outbreaks of Swine Flu. Over the course of the day it was clear that this flu was spreading and discussion online ramped up. Swine Flu received its own Hash Tag on Twitter evidence of growing interest and Mashable wrote an excellent post about the best way to stay on top of the issue. There is no doubt that the introduction of innovative technologies used by authorities such as the CDC (such as Mashups of … [Read more...]
Medical PR – What regulatory guidelines are relevant for medical marketing?
Medical PR - ensure your pr and marketing comply Medical PR as a discipline has come a long way, from media releases to digital marketing. Ensure your agency is across the regulations for the industry. This is important to ensure they comply. Below are just some of the regulations to be mindful of if you or your agency are running a medical pr campaign. MTAA Code Of Practice Updated in 2019, The Code of Practice is a self-regulatory industry code that addresses several key areas of … [Read more...]
Medical PR – Doctors and Social Media
This article was published in the Medical Journal of Australia August 2012. Social networking has found its niche when it comes to professional collaboration, but should you draw the line at interacting with patients? If you listen to most of the commentary on these interactive platforms, you’d think so. The potential pitfalls most often cited include the blurring of professional boundaries and patient privacy issues. It makes sense to keep your private life and professional life separate … [Read more...]
Social Media Agency for Pharmaceuticals
Social Media is in an important area for pharmaceutical organisations today. Reaching potential consumers relies increasingly on creating engaging healthcare content marketing within the confines of the Australian regulatory environment. Digital Democracy is experienced in all facets of pharmaceutical social media marketing and has worked for Merck, iNova Pharmaceutical and others in this space. Pharmaceutical Digital Marketing View our Infographic on Healthcare Content Marketing Read … [Read more...]
Social Media for Hospitals – Best Practice
By Sym Yeow and Jenni Beattie Social media for hospitals? they may seem, unlikely bedfellows, however, today health consumers expect to communicate with health institutions such as hospitals via a range of different online platforms. Convince & Convert recently conducted a media study on 53 of the top hospitals in the USA, and based on this we are able to identify what it takes to produce the best social media content. We also know that every social media strategy is unique however … [Read more...]