Medical marketing services are part of our DNA. Digital Democracy was engaged by ANZUP Australian and New Zealand Urogenital and Prostate Cancer Trials Group. Their goal is to bring together all of the different professional disciplines and groups involved in researching and treating urogenital cancers. Medical Marketing Services We invigorated the ANZUP social media channels with a particular emphasis on Twitter which was used by urologists and oncologists within the clinical trial … [Read more...]
Snapchat: Instagram’s new Story Mode?
Snapchat is unequivocally and indisputably a staple of any tech savvy’s social media repertoire. In its 5 short years of life, its simple image sharing capabilities have transformed this once considered ‘baby’ of the social media family, into a fully-fledged adult, well and truly eclipsing the success of much older sites like Twitter and LinkedIn. This huge amount of growth in such a short span of time has not gone unnoticed, as companies globally have found themselves vying for advertising … [Read more...]
Social Media Top Ten Tips
1. Strategy Development - Social Media Some business owners start to dabble in social media without a social media strategy. This means they are simply starting up platforms without clear objectives or a roadmap to get there. Often clients choose the wrong platforms or set up too many social media channels and do not have the time to service them. Having a strategy document is critical if you want to hit your targets and save time. 2. Tools While strategy is a key element of success, … [Read more...]
Social Media – Facebook’s Latest Round of Changes
Yes another change! Facebook has changed the way your page feeds look to make it "more personal", sans any notification or advice to users (though they did make an "announcement" on their blog and through certain news channels). One could be forgiven for thinking it was all too discreet and easily missed. To put matters in perspective, this is not the first episode in the continuing saga between FB and advertisers and publishers vying for users' space and attention. Facebook has made a few … [Read more...]
Dark Social: What it is and how to harness it
I was training a pr company in digital marketing last week and one of the team asked 'What is Dark Social? We had just discussed Black Hat SEO so the dark! theme for the morning was really hitting its straps. Dark Social is simply the sharing that happens off social networks. This could be sharing a link via email or messenger or receiving a gift suggestion from a friend etc. Think about how many times you have emailed colleagues or friends with a Read This! subject link of the latest news … [Read more...]
Is your Social Media Agency Walking the Talk?
Are you in the middle of selecting a social media agency? digital has now crossed many borders ranging from the traditional advertising agency through to pr agency and web agency. It's now embedded or should be in communication functions as part of a core skill set. When it comes to choosing an agency the key questions you should ask yourself is are they walking the talk? 1. Have they had experience in blogging - are they blogging for their own agency? Many agencies want to provide … [Read more...]
Pedigree Adoption Drive
Digital Democracy developed the Social Media Strategy and tactical rollout for the 2010 campaign and trained the communication team. This resulted in exceeding the fundraising and dog adoption targets. The integrated marketing campaign won a range of national and international awards. … [Read more...]
PetRescue
PetRescue an Australian non-profit for the rehoming of pets chose Digital Democracy as their social media partner to develop a social media audit of their activities and develop recommendations on deepening their engagement with their key stakeholders. … [Read more...]
The Medical Journal of Australia
The Medical Journal of Australia is a prestigious journal with considerable heritage but it needed to be moved into the digital age. We ran a detailed social media training session and mentored the team. The journal embarked on setting up and utilising a range of social media platforms to engage with their key stakeholders. … [Read more...]
MaxMediaLab
Digital Democracy mentored the MaxMediaLab team to win the eBay Fashion account. This included working on the digital strategy, presentation recommendations and taking the team through the pitch process. … [Read more...]