Medical marketing and public health is one of our passions and over the past two weeks these were the stories we were following in the news: 1. Brazilian Journalists Delve Deep Into Digital Journalists in Brazil covering the Zika virus have been using Facebook video debates with scientist, data visualization projects and infographics to show how it spreads. Brazilian journalists have adopted a wide range of storytelling techniques and tools to cover the various aspects of this health … [Read more...]
Health focused video games deserve serious attention
As a parent the topic of video games can be problematic! let's face it all those hours in front of the box it can be a source of tension. Well this week The Journal of the American Medical Association (JAMA) recently published a paper that argued health-focused video games, including those for mobile platforms, now deserve “serious attention.” Dr. Leighton Read of Alloy Ventures and Seriosity, Inc. and Dr. Stephen M. Shortell from the School of Public Health at UC Berkeley chronicled the … [Read more...]
Pew & California HealthCare Foundation Release Insights into Online Health Information Needs
Recently the Pew Internet Project and California HealthCare Foundation released the findings of an extensive national survey revealing that 80% of Internet users look online for health information. While that figure may not be surprising it is useful to look at the areas of search themselves. The following are some key items from the report: 24% of internet users look online for information about drug safety or recalls. 19% of internet users look online for information about pregnancy and … [Read more...]
2011 – The Year Health gets Personal – Social Media taking Hold
As someone with an avid interest in health/wellness issues it is fantastic to see the moves to personalise health. Why do I think the time is now? Over the past few months this area has been hotting up these are just a few of the moves/innovations: This week On January 28, 2011 the Center for Technology Innovation at Brookings US hosted a policy discussion focused on the challenges of enabling personalised medicine. Some of their key interest areas were identified as: moving from a shift … [Read more...]
CDC embraces Social Media tools to spread the word
The US CDC has further embraced social media to spread the word about Swine Flu. Today they released a range of buttons that could be added to websites to disseminate the word on the potential pandemic. Nice initiative! … [Read more...]