Have you heard the term MROC? it stands for Market Research Online Communities. During my time as Digital Director at The Digital Edge I penned the following post about what they are and how they are used. Essentially it is another way to gain insights from consumers in a much more collaborative and communicative environment. Rather than simply asking questions via surveys MROCS allow the researcher and participant to converse online in a very interactive format. Use of multimedia such as … [Read more...]
Five Eras of the Social Web – Part 2 – What does it mean for market research?
In the first post (below) I discussed the recent Forrester study and how they described the Five Eras of the Social Web. The five eras not only relate to social media marketing but also the discipline of market research. Innovative market research companies have already tapped into the fact that market research methodologies need to change in a web 2.0 environment- become more online and more 'social'. The following are a list of agencies that are currently using innovative … [Read more...]