I was training a pr company in digital marketing last week and one of the team asked 'What is Dark Social? We had just discussed Black Hat SEO so the dark! theme for the morning was really hitting its straps. Dark Social is simply the sharing that happens off social networks. This could be sharing a link via email or messenger or receiving a gift suggestion from a friend etc. Think about how many times you have emailed colleagues or friends with a Read This! subject link of the latest news … [Read more...]
Non Profit Digital Marketing Trends 2016
Recently the 2016 Digital Outlook Report: Nonprofit Trends and Strategy was released and while the study was based in the US it does have some marketing insights for local non profits: 49% of respondents will be investing more budget in Social Media Promotion / Communication in 2016. This is because many future followers/ supporters can be found across a variety of social channels, and orgs are putting most of their plans and strategy into Facebook this year. The report has found that … [Read more...]
Social Media and Conference Engagement
During the last month I have been engaged by two healthcare organisations to work on their conferences to increase online audience participation and engagement. Here are a just a few of my key takeaways broken into the three key phases of the event: 1.Social Media Pre Conference Engagement Engaging with your audience needs to start far before the conference. Start following those that may be interested in attending and listen to what their key interests are. Set a hashtag and if it … [Read more...]
Healthcare Digital Marketing Trends – 2016
Healthcare Digital Marketing Trends in 2016 In the digital age, patients are much less dependent on medical professionals' advice and increasingly taking control of their health and accessing health information online . The reality is that eyeballs are increasingly shifting online and health information seeking behaviour has changed forever. Along with this shift is the ever-changing digital marketing landscape and in this article, we examine some of the top five trends. Healthcare … [Read more...]
Online Retailer Conference – Day 1
Today was the first day of the Online Retailer conference in Sydney. There was a lineup of fantastic speakers ranging from the prolific Nordstrom through to our own superstars such as Seafolly. Here are a list of some key takeaways: Customer first and always. There was much discussion of customer insights and building a 'community' not simply a customer Doing things for the right reason - Thinking of using notifications? is this of benefit to your client or simply a push for dollars? … [Read more...]
Online Retailer Conference – Sydney
This week we are off to Online Retailer the premier retail conference in Sydney. Online Retailer brings the Australasian industry together, people and businesses in retail that innovates and disrupt. This year speakers include: Alistair Venn from Groupon, Aaron Smith from Nordstrom and others! The workshop starts tomorrow and we will be live-tweeting from the event. Online Retailer Conference … [Read more...]
Online Patient Communities
In 2012 I was awarded a scholarship to blog live during the Health 2.0 conference in San Francisco. The series of blogs you see are from those conference days. Panel - Moderated by Amy Tenderich from DiabetesMine Which is a diabetes newspaper read by patients and the medical industry Also connected to DiabeticConnect an online community This session is about health consumer empowerment The conversation has moved on we have these resources but now how do we legitimize them Stanfords Medx … [Read more...]
Health eVillages Bringing Tech to Clinicians in challenging environments
LIVE BLOG FROM HEALTH 2.0 SAN FRAN This is a program that was launched one year ago the program is saving lives in remote and underserved communities around the world the program delivers healthcare via mobile technology to clinicians practicing in challenging environments The program has six pilot programs in places as varied as Haiti and Kenya In 2012 more than half of healthcare providers at the sites look up critical information on these mobile device Since the program was launched … [Read more...]
Ask the experts Q&A Healthcare Developers Introductions
Moderated by Edbury Enegren Health 2.0 panelists give thoughts about health developments Fred Trotter Cautious Patient Foundation Developing for over ten years Need to think carefully about dev strategy Don't separate business to dev strategy Erick Von Schweber - Surveyor Health Dev methodologies should be able to reflect how your run the business You don't want to have culture clash if dev doesnt mirror the business Dev is about innovating T the science and technology … [Read more...]
Healthcare Research 2.0 Panel
LIVE BLOG HEALTH 2.0 SAN FRAN USA Moderated by Sunil Maulik Innovation Centre Denmark Silicon Valley - cloud based tools are important - real time feedback and behavior change -personalized medicine Demos Joseph Dustin Medidata Solution The site is SaaS based clinical dev solutions that enhances efficiency of customer clinical trials The platform is useful for both patients trying to find a trial as well as those running the trial All information such as diaries are recorded … [Read more...]