This week the always interesting PSFK released The Good Brands Report of 2009 They were seeking companies that were leaders in the following areas of innovation, environmental consciousness and social policy. The winning brands were identified as: Google, Apple, Zipcar, Good Magazine Amazon, Facebook, Virgin, Twitter IKEA, Skype More interesting were the common traits of these winning brands as listed in the report: Utility – Aim to enhance your usefulness for the consumer. In doing … [Read more...]
Shimoda Calling
Yes the blog has been a bit quiet of late. I am currently in Shimoda, Japan taking a break. It's a great spot good food, surfing and views. A relaxing place after time in Tokyo. Normal blogging resumes in the near future... … [Read more...]
Trends in Twitter Followers Study: Popularity breeds Popularity
Ever walked past an empty restaurant and passed it by - wanting that last table in the more popular one? Well a new report out this week confirmed what many of us have always known popularity breeds popularity and this is evident on Twitter. The study by co. Rapleaf examined the Twitter profiles on a word-of-mouth marketing list from a major consumer packaged goods firm. They then looked at the size in changes between March and June 2009 as an indication of how users follow, and get followed, … [Read more...]
P&G launch results CPE based online advertising model
Many years ago John Wanamker famously said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Today NMA reported that Procter & Gamble, has become one of the first companies to launch a results-based online ad model rewarding publishers for consumer engagement. Is this surprising? perhaps not - P&G is one of the world's greatest innovators. The article said: "An updated media brief issued to media owners in the last few weeks introduced a … [Read more...]
Google for the Public Sector
Google has just announced its services to the public sector. Google for the Public Sector is the outcome of a recent Gov 2.0 Summit in Washington DC. Google for the Public Sector lists a range of free tools that Governments can use to start communicating with their relevant publics. The list is relevant not only for Government but also for private companies and non-profits. Many of these tools have been around for a while but it is great to see them listed in one place a kind of check-list … [Read more...]
Body Shop Under Fire
This week the Body Shop came under fire for buying palm oil from an organisation that pushed for the eviction of peasant families to develop a new plantation. You can read the full article in The Guardian. The item is of interest to me for an organisation trading on ethics this revelation could be devastating for the organisation. It should be noted that the Body Shop has denied the accusation but coverage of the controversial palm oil issue in itself is negative. How will Body Shop advocates … [Read more...]
All Quiet on the Eastern Front
Yes it has been quiet on the blog this week I have been in Perth working on a clients project intently. Tonight I am also presenting at a Web 2.0 and Non Profits seminar - love the passion in this space. Back on board next week! till then... … [Read more...]
Web 2.0 Five Years On – O’Reilly and Battelle Paper
Tim O’Reilly and John Battelle update their thoughts on Web 2.0 with the following whitepaper: PDF Web squared: Web 2.0 five years on... … [Read more...]
Banking blog on the money
This week I was interested to read an article in Content Marketing Today regarding the success a bank has had with blogging. The following is an excerpt from that post (ok it's the weekend time is short!): The company under the spotlight was in a niche area - banks that were trying to get started, banks that were looking to acquire other banks or banks that were working on implementing growth strategies. According to company owner, Wendell Brock, his website,denovostrategy.com, received almost … [Read more...]
Hype Cycle Special Report 2009 – Gartner
I have always loved the name of this report Gartner’s Hype Cycle Special Report for 2009. It examines the maturity of 1,650 technologies and trends in 79 technology, topic, and industry areas. Some of the key takeouts include: Technologies at the Peak of Inflated Expectations during 09 include cloud computing, e-books and Internet TV Social Software and microblog sites such as Twitter have tipped over the peak and are expected to enter the Disillusionment phase among enterprise … [Read more...]
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