Just in time for Australia Day! Read a great post by Ross Dawson today regarding Australians being No 1 in Social Media Usage according to the latest data by Nielsen. Ross asks why this would be the case. Perhaps it is due to Australians being 'early adopters' in areas such as mobile phones and VCRs this was certainly the case. This Australia Day perhaps many more Aussies will be blogging rather than bbqing! Read more at Ross Dawson's blog. … [Read more...]
Social Media Usage – Inc 500 – Successes reported
The Center for Marketing Research at the University of Massachusetts Dartmouth has followed up on its 2007 and 2008 studies of social media usage by the Inc. 500. The study noted that: Adoption and awareness continue to trend upward, 91% of firms using at least one social media tool in 2009 three-quarters describing themselves as “very familiar” with social networking. Even more interesting was the success that companies were having with the latest techniques and communications … [Read more...]
Social Media Use in the United States: Implications for Health Communication
As some people are aware I have a keen interest in medical communication after working with cancer institutes and currently with a mental health organisation so I was interested to see this article in the Journal of Medical Internet Research (2009;11/4). The following is a summary of that study from the article: Background: Given the rapid changes in the communication landscape brought about by participative Internet use and social media, it is important to develop a better understanding of … [Read more...]
BlogPost of the Week: Twitter Lists and ORM
Read a great post this week by seo Michael Gray regarding the use of Twitter lists and implications for online reputation management (ORM). Key Takeout: Ensure you are monitoring to see what Twitter lists your brand is appearing on and be vigilant! … [Read more...]
Offsite Engagement: Part Two
Further to my post about onsite and offsite consumer engagement is the following graph by Hitwise showing the rise and rise of social networks in Australia Key Takeway: If you are spending time and energy on SEO for your main website that is important but it is also important to create and maintain a visible and well thought out engagement strategy for social networks … [Read more...]
Social Media Study – 2009 Business Social Media Benchmarking Study
Jeff Bullas wrote a great post this week regarding Business.com's 2009 Business Social Media Benchmarking Study. The following information is a summary of some of that post. While the study was US based it does have relevance to the Australian marketplace. Background to study: It is based on 2,948 valid responses to a Social Media Benchmarking Survey during August and early September, 2009, The study was focused on social media utilization – how people and companies are using social media in a … [Read more...]
Consumer Engagement: Are you planning for Offsite and Onsite Engagement?
You may have heard the term Hub and Spoke model of Social Media Engagement where the company website is the hub and the spokes are the various online social networks such as Twitter and Facebook that hang off the website. Some new research by PostRank has shown the importance of the spoke elements. PostRank sampled over the top 1000 of the most engaging feeds for the past three years and noted a 30% year over year growth in engagement –- a sign that more people are participating in the social … [Read more...]
Burning the Social Media Midnight Oil
You know the drill up at 11pm on Twitter, a quick jump over to LinkedIn and don't forget to add some videos to your YouTube platform. Sound familiar? After consulting to a variety of organisations on social media strategy one of my first questions is resourcing. While many believe social media to be inexpensive it is important to highlight that it needs to managed and that does take time. On that note I came across a great articled by IMedia Connection called How to avoid Social Media … [Read more...]
OECD report: Economic crisis gives e-commerce a boost
A new report by OECD says that the Internet shopping has boomed with people looking for savvy ways to purchase in the time of recession. “The financial and economic crisis appears to be giving the e-commerce a boost as consumers search for ways to reduce expenditures by purchasing items online. The savings can be substantial,” the OECD said. A few examples listed included: Craigslist forecast to report sales of 100 million dollars this year, a 23 percent increase from 2008. Amazon, had … [Read more...]
Time on Social Networks increase along with online ad spend
According to an article in www.Gigaom.com : U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. Estimated online advertising spending on social networks more than doubled over the same period. Around 17 percent of all time spent on the web in August in the U.S. was on social networks, up from 6 percent during the same period a year ago, suggesting that sites like Twitter and Facebook have not only grown their … [Read more...]
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