The US Govt has embraced crowdsourcing and user generated content when it launched a competition last week to: Create a 0:15, 0:30 or 0:60 second PSA that will inform and motivate people to take steps that will help prevent the spread of H1N1 flu. Make your video fun, smart, and entertaining. PSA must close with visual mention of www.flu.gov. The competition was launched on the Flu.Gov website with a video about the competition by HHS Secretary Kathleen Sebelius. While we are all very aware … [Read more...]
United Airline Guitar Incident: Update
By now you would have seen the music video by Dave the musician that had his guitar damaged by United Airlines. More recently Dave finally got compensation from UA. Listen to his statement and read more here Also worth viewing is an article by SEOmoz regarding how UA can turn this negative pr incident around with well executed and creative crisis management. … [Read more...]
Musician fires back with video review of United Airlines
Poor Dave Caroll his guitar gets smashed up on a flight with United Airlines and he has to foot the $1200 bill. He talked to every UA mployee he could get his hands on through the phone and at the airport, each one just passed the blame onto someone else. In the end, he was told that he would not be receiving compensation for all of those repairs he paid for. In the end Dave wrote a song about the experience - no doubt very negative pr for UA. … [Read more...]
Social Media: Tending the Garden
I came across a great article today in Harvard Business about some of the less sexy sides of Social Media - the continual maintenance that you need to do such as 'seeding' and 'weeding' that are necessary if you want your social media engagement to flourish. It is an important area and one that I talk to my clients about - who will be the designated social media champions internally? do they have time? what is the org. structure? who has what skillsets/interests and who is already dabbling in … [Read more...]
Social Networks and Intimate Connections
In Feb this year The Economist ran a fascinating article that discussed that even online the cognitive power of the brain limits the size of the social network. So while we may have a myriad of friends online we can only keep track of a certain number - mirroring real life. Robin Dunbar, an anthropologist ago said that the size of the human brain allows stable networks of about 150 – what is referred to as the famous “Dunbar Number”. Over the years however this number has been revised and … [Read more...]
Online Communities and Cancer Patients
Many years ago I worked as an Information Manager at the NSW Cancer Council so with that background I was interested to see the use of innovative technology in this space with the introduction of the Wellness Community. While the community has been around for some years (Wash DC based) recently a swag of new functionality has been added to the site. The Website provides free online support groups and education programs to people with cancer and their caregivers and families. The community … [Read more...]
Online Community Management Roundtable
Yesterday I joined a swag of Australian online community managers at a roundtable organised by Editor and Com Mgr Essential Baby, Ms Alison Michalk. The group of over 15 of us from all around Australia met at Fairfax the home of Essential Baby to discuss online community management. The group involved a great mix of online community startups such as Nick Gonio's SportsPassion, through to the effervescent Ms Venessa Paech from the highly established and well regarded Lonely Planet, large media … [Read more...]
Social Media: From IdeaStorm to DellSwarm
As marketing students we all probably remember the four Ps: Product, Pricing, Placement and Promotion - the traditional model of marketing. Today marketing has been reinvented and the Ps are being replaced with Cs - Collaboration, Creativity, Connection and Communication. Brands now need to tap into those online community connections and hence the term Swarm Marketing was born. Recently Dell revealed Dell Swarm a new marketing scheme in Singapore. As discussed by the Ebiquity Blog it goes … [Read more...]
Big Ideas for Social Influence Marketing
I came across a great presentation this morning -on my rss feed for the wonderful AppGap - it is certainly worth a read. What I thoroughly support in this presentation is the idea of breaking down the internal business silos between customer research, pr and crm - a position I put forward in a recent blog post entitled Social Media Why Its Not All About You If your social media agency can't talk across the business silos (ie not just pr or a quick viral campaign) maximisation of the … [Read more...]
Australian Newspapers and Ad Revenue
In a recently released report by Research and Markets entitled Analyzing the Australian Media & Advertising Industry it found that: The Australian newspaper industry is outperforming its counterparts in the UK and US, with advertising revenues only falling marginally from 2008. In the advertising scenario, there is a global recession, and it is forecasted that Australia will have a soft 2009, after two strong years of performance. According to market researcher Aegis Media, the … [Read more...]
- « Previous Page
- 1
- …
- 8
- 9
- 10
- 11
- 12
- Next Page »