It has been a week of 'Influence' locally with Ross Dawson launching the Influence Landscape Framework and Gavin Heaton summarising and commenting on some of the recent findings and blogposts. Internationally 'influence' was also being discussed in a paper by the Harvard School of Business and in the latest issue of Business Week where the cover page stated "What's a friend worth". The Harvard Paper The Harvard School of Business paper entitled Do Friends Influence Purchases in a Social … [Read more...]
Google introduces the Wonder Wheel
Information Aesthetics one of my favourite blogs brought the following to my attention: "Google recently introduced its so-called Wonder Wheel as an addition to its normal results page. .. this new feature shows how Google might be slowly stepping into the search visualization space. You should be able to see the graph for yourself, either by following the link above, or by choosing the "Show Options..." link immediately under the search box on a results page." As a digital marketer this is a … [Read more...]
UK Digital Network Launched
In a previous post entitled Social Media Why Its Not All About You I discussed the fact that the application of Social Media technologies to business is far more impactful and beneficial to all areas of a company not just the marketing department. This week New Media Age published an article regarding the UK Marketing Society ( the 50-year-old institution of senior and board-level marketers) launching a Digital Network in an attempt to help blue-chip companies develop their digital marketing … [Read more...]
Social Media – Why it’s not all about you.
We offer social media management services and we often hear: - "Social Media is so hard to get over the line' and -'Its hard to demonstrate the ROI of Social Media' or -'The CEO is just not on board with the Social Media idea' These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client. As marketers we often think of Social Media as part of our own personal toolkit - albiet a growing and quickly developing … [Read more...]
Global Online Media Landscape – Part One
The Global Online Media Landscape report by Nielsen has just been released and there are some interesting findings. Some key takeouts include: Online display advertising's share of revenue has plateued at 20% of total online ad spend in the US Online video has high engagement levels Search continues to be indispensible tool for online with search across social media networks the likely next opportunity Long term prospects for the global online medium continue to be bright. Shopping … [Read more...]
CDC embraces Social Media tools to spread the word
The US CDC has further embraced social media to spread the word about Swine Flu. Today they released a range of buttons that could be added to websites to disseminate the word on the potential pandemic. Nice initiative! … [Read more...]
The Five Eras of the Social Web – part 1.
In Forrester's latest report The Future of the Social Web they define: The Five Eras of the Social Web: 1) Era of Social Relationships: People connect to others and share 2) Era of Social Functionality: Social networks become like operating system 3) Era of Social Colonization: Every experience can now be social 4) Era of Social Context: Personalized and accurate content 5) Era of Social Commerce: Communities define future products and services Forrester explains that in 2009 we are currently … [Read more...]
Communicating Health Risks – Swine Flu Online
Over a sunday breakfast that included a BLT I opened the papers to read about the outbreaks of Swine Flu. Over the course of the day it was clear that this flu was spreading and discussion online ramped up. Swine Flu received its own Hash Tag on Twitter evidence of growing interest and Mashable wrote an excellent post about the best way to stay on top of the issue. There is no doubt that the introduction of innovative technologies used by authorities such as the CDC (such as Mashups of … [Read more...]
All this aggravation aint satisfactioning me
There has been considerable debate within the social media industry in Australia regarding the current in-fighting. Things hotted up in Mumbrella and then later in this post at Online Marketing Banter A little wisdom from the King may be called for: [youtube=https://www.youtube.com/watch?v=BSkDQYe2FYw] … [Read more...]
Digital Democracy born
In the middle of April this year in the middle of a recession I resigned my current role and started my own social media consultancy called Digital Democracy. Why? because with 20 years of media experience gathered in pr agencies, advertising agencies, media houses and market research agencies I believe I can support both agencies and companies that need assistance navigating the social media landscape. … [Read more...]